Incorporating social media into your digital strategy is as important as ever, but if you’re still playing by 2021 rules, your results won’t be the same in 2022.
That’s because Facebook recently announced a new algorithm that has changed the game. The change will significantly affect the exposure of your posts from your practice (business) page.
The news release states, “In recent years, the company made a series of changes to its news-feed algorithm to surface more content posted by friends and family. Those changes undercut publishers, businesses and celebrities who come to the social network to gain new audiences and revenue streams. They have seen their ability to reach Facebook users continue to decrease.
Facebook says these pages may see another decline in traffic being referred and videos being watched, though the impact will vary depending on the type of content they produce and how people interact with it.”
Going forward, Facebook ‘newsfeed’ preference will be given to those pages which have good interaction with people. That is, people should like, share or comment on the content being posted. So when posting, think about the types of content that may get more attention from your followership.
Posting interesting articles, even from other sources may not increase traffic to your site, but it will get you more engagement from your Facebook audience and indicate to Facebook that you are sharing good content.
There are a few ways to do this:
This may seem intimidating, but live video gets 6 times the interactions compared to regular posts. Facebook has also reported that “People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live” and “people comment more than 10 times more on Facebook Live videos than on regular videos”.
What should you talk about? Topics for a Facebook Live can be
If you have a budget for Facebook advertising, consider boosting 2-3 of your recent blog posts or your top-performing posts. With the right ad targeting, these posts would continue to engage more people and reach more people.
The good news is that you don’t need a lot of money to boost posts. With as little as $200 per month, your reach can increase significantly. As reach increases, engagement on the posts increases.
Facebook advertising campaigns are a popular and cost-effective way to get your message to the right person and help build your brand. By defining your ideal candidates Facebook ads can be target by:
The ads will be shown to target audience while they are checking Facebook newsfeed.
Another option is lead generation ads. These ads are also targeted to your patient demographic and will provide you with information of those interested in your service at the click of a button. Since the fields for contact information are pre-populated. This information is instantly accessible to you through Facebook so you can respond or follow up.
If you want to discuss how and where to invest in measurable ads that are optimized for conversions and leads instead of focusing only on post likes and likes to your page, get in touch.
Quantum Digital can help you boost your posts and create ads to get the attention of your target audience.
It’s a digital world now, and we can help you attract more patients via Facebook advertising.
Quantum Digital can help you to help more patients.
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