Video Content Marketing
Video Marketing For Doctors
Any online marketing would be incomplete without some video marketing. Effective videos are the most engaging form of Online.
Great videos tell a story and create strong emotional bonds
Online videos should be short, benefit rich and primarily about the viewer.
There are many successful formats and it really depends on your audience, outcomes and subject. Some popular types are:
Am I a Candidate Videos
"What Is In It for Me" WIIFM Videos
Seminars or Webinars (edited) Videos
How to ... or Educational Videos
Before and After Videos
Testimonials, My Story or Case Study Videos
Some popular video formats are:
Moving Stills (GIFs)
Phone Camera Videos
Full Quality Videos
Planning and Scripting
Edit Into, Outro & MP3 audio to client video content
Filming and Audio
Post Production & Editing
Video Optimisation for Search
Once the Video is in the can, it is about getting it in front of the right eyeballs.
This may involve the:
creation of support content handouts, slideshows, posts and notes
promotion of SEO tags, posts and announcements
distribution through not only YouTube, Vimeo or TubeMogul but social media and other websits
A Video quote is subject to an agreed duration and video brief.
The script draft includes three full submission and three final draft changes.
Once the script is approved production commences. Voice over recordings can have two minor edits.
After the initial video brief and script approval, any variations to initial brief or scoping document for a video production will incur additional fees.
The production and post-production fee includes two reviews and change requests. Additional changes to the content, flow, timing or imagery will incur a fee of $55 per hour.
Future video edits are not covered by a standard Website Support and Maintenance Agreement unless otherwise stated. Video Support and Maintenance is subject to either an annual maintenance fee that covers changes or, where no Video Maintenance Agreement is specified a fee of $55 per hour will be changed.