Video Marketing for Doctors
What is Video Marketing for Doctors?
Video marketing for medical practices is simply a subset of Content Marketing that uses videos to help patients:
- with answers ti their questions,
- understand your service,
- promoting something interesting, and
- much more
As part of your marketing mix, it can powerfully and quickly engage your audience.
Effective videos are the most engaging form of online content. It's been said that an image is worth a thousand words. For video, multiply that by another thousand.
Video marketing is growing in popularity across many content channels including; YouTube, TikTok, Google Search, Facebook, Twitter, Instagram, , Pinterest, Snapchat, LinkedIn and others
Why Consider Video Marketing for your Practice?
Here are some reasons:
- People Rather Watch Than Read - About 50% of all patients will watch and understanding a video about your service before proceeding (Google)
- Better Engagement - Stand out more with video marketing is certainly an effective tool for doctors as practices who use marketing videos grow faster.
- Personalised -
Provide a more personable way to engage with your audience
- Conversion - Landing page videos increase conversion rates by up to 80%. (Unbounce)
- Retention - Viewers retain 95% of a message when they watch it in a video (Insivia)
- Completeness - Any online marketing would be incomplete without some video marketing.
- Content Longevity - Stay visible longer on social feeds
- Traffic - Rank higher in search
Video Marketing is not a trivial marketing undertaking but a good video can deliver an excellent return on investment.
๏ปฟVideo marketing for medical practices is simply a subset of Content Marketing that uses videos to help patients:
How to Make a Video?
Video marketing for doctors is not as complicated or expensive as you might think. If you are reading this page with a smartphone, you already have a video recorder in your hand.
Easy Video Creation
Watch the how to create a video for your practice website
Video Marketing Plan
Video marketing for doctors is not as complicated or expensive as you might think. If you are reading this page with a smartphone, you already have a video recorder in your hand.
Like any marketing strategy it is best to start with the 3 Key Planning Elements
- Outcome
- Audience
- Benefits
But we would also add:
- Research
- Schedule
- Budget (time, outsource, resources)
Medical Video Topics
There are many topics suitable for videos, these include:
- Am I a Candidate Videos
- "What Is In It for Me" WIIFM Videos
- Seminars or Webinars (edited) Videos
- Review Videos
- Explainer & Promotional Videos
- How to ..., Support & Educational Videos
- Before and After Videos
- Testimonials, My Story or Case Study Videos
- Websinar Videos
- Website SEO Videos
- Header Videos
Great videos tell a story and create strong emotional bonds.
Video Format
Online videos should be short, benefit-rich and primarily about the viewer. Some popular video formats are:
- Animations
- Moving Slideshows
- Moving Stills (GIFs)
- Phone Camera Videos
- Full Quality Videos
Video Production for Doctors
- Strategy Development
- Planning and Scripting
- Edit Into, Outro & MP3 audio to client video content
- Filming and Audio
- Post Production & Editing
- Video Optimisation for Search
Medical Video Distribution
Once the Video is in the can, it is about getting it in front of the right eyeballs. This may involve the:
- creation of support content handouts, slideshows, posts and notes
- promotion of SEO tags, posts and announcements
- distribution through not only YouTube, Vimeo or TubeMogul but social media and other website
Video Fees
A Video quote is subject to an agreed duration and video brief. The script draft includes three full submission and three final draft changes.
Once the script is approved production commences. Voice over recordings can have two minor edits.
After the initial video brief and script approval, any variations to initial brief or scoping document for video production will incur additional fees.
The production and post-production fee includes two reviews and change requests. Additional changes to the content, flow, timing or imagery will incur a fee of $77 per hour.
Future video edits are not covered by a standard Website Support and Maintenance Agreement unless otherwise stated. Video Support and Maintenance is subject to either an annual maintenance fee that covers changes or, where no Video Maintenance Agreement is specified a fee of $77 per hour will be changed.๏ปฟ
