Medical Website SEO
Our Standard SEO is designed to launch a website or enhance a redeveloped website's online presence. Every custom website includes all listed activities below.
Medical Website SEO Fees
Our medical website SEO is included will all requires custom website projects.
| Service | Set Up (inc GST) | Annual Fee |
|---|---|---|
| SEO Standard | included | - |
| SEO Support | - | included |
On-site SEO support is included for all Website Subscriptions
About Medical Website SEO
What is SEO?
Medical Website SEO involves creating a website that is found by the search engines for specific search terms.
SEO Drivers
Optimising a website involves:
- Technical - load speed, site errors, mobile compliance, usability etc
- Content - information structure, navigation, keyword relevance, scope, scale, etc
- Behaviour - bounce rates, linger time, other metrics, etc
- External Links - authority references, citations, backlinks, posts, credibility and reputation, etc
SEO Approach
Our approach is on generating traffic and authority by focusing on relevant long tail keywords by answering a target patient's most important questions and concerns.
By addressing patients' clinical and non-clinical questions, a doctor's website over time will be rewarded with an improved rank and traffic.
SEO Expectations
SEO does not happen overnight but it does happen. A new website's visibility depend on several factors like:
- your practice name,
- your domain,
- how many service providers are on your website,
- competitors and more.
After Week One
- begin to appear in SERPS (search engine results pages),
- start to rank for your practice name or doctors' name, and
- start to rank on some keywords with geographic extensions.
After Month One
- rank strongly for your practice name or doctors' name,
- appear in SERPS (search engine results pages) for some keywords,
- see traffic and ranking improvements across a broad range of keywords.
After Month Three
Your website should be ranking in the top three Search Engine Results Pages (SERPS) for a name search and some local geographic tagged service keyword searches (eg: Gastroscopy Maroochydore)
Standard Website SEO Setup
Site Structure
| SITEWIDE REVIEW | |
|---|---|
| Stage Website for Testing | โ |
| Platform compatibility | โ |
| Mobile usability | โ |
| Header & Footer Checks | โ |
| All Menus, Links, | โ |
| Icons & Buttons | โ |
| Grammar & Spelling | โ |
| Scan All Pages | โ |
| Sitewide Checks | โ |
| Site Title | โ |
| Site Description | โ |
| Site Meta Tags | โ |
| Sitemap Consistency | โ |
Page by Page
| PAGE BY PAGE CHECKS | |
|---|---|
| URL - keyword & unique | โ |
| Description - unique & keyword | โ |
| Tags - unique, keyword rich | โ |
| Structured Content Tags | โ |
| Page H1, H2-1, H2-2 tags | โ |
| Keyword Density | โ |
| Keywords Suitability | โ |
| Image Alt Tagging | โ |
| Page Linking & Anchor Text | โ |
| Resolved Errors | โ |
| Remove Any Duplicates | โ |
| Page by Page Report | โ |
| Lazy Loading | โ |
Other SEO Checks
| PRE LIVE ACTIONS | |
|---|---|
| Old Website Backup | โ |
| Old Website Sitemapped | โ |
| Copy Old DNS Settings | โ |
| Add Open Graphics | โ |
| Page by Page Report | โ |
| PREPARE 301 REDIRECTS | |
|---|---|
| Old website page - Mapped | โ |
| URL Page Comparison | โ |
| URL Semantic Analysis | โ |
| Redirect Table - Created | โ |
| 301 Redirects Implemented | โ |
Publishing
| PUBLISH WEBSITE | |
|---|---|
| Modify DNS Records | โ |
| Create new CNAME Record | โ |
| Redirect A Records to Host | โ |
| Published Website | โ |
| Setup Domain Encryption | โ |
| Add Website Favicon | โ |
| Web SSL Certificate | โ |
| Redirect Pages to new URL | โ |
| Test using site:[domain] | โ |
| Add Website Favicon | โ |
| Test DNS Propagation Check | โ |
| Create Local Schema Markup | โ |
| Submit Google Local Schema | โ |
| WEBMASTER TOOLS | |
|---|---|
| Setup Google Search Console | โ |
| Setup & Test Robot TXT | โ |
| Review URL Crawl Status | โ |
| Verify Domain Canonicals | โ |
| Create Website Sitemap | โ |
| Fetch & Test Sitemap.xml | โ |
| Submit Google Site Inspect | โ |
| Request Google Indexing | โ |
| GOOGLE ANALYTICS | |
|---|---|
| Setup Google Analytics | โ |
| Link GA Code to site | โ |
| Link GA Code to Webs Master | โ |
| Setup Monthly Traffic Report | โ |
Visibility
| SITE VISIBILITY TESTS | |
|---|---|
| Resolve Any Site Errors | โ |
| Test Search Mapping [inurl:] | โ |
| Verify Site Coverage [site:] | โ |
| Resolve Any Site Errors | โ |
| Test Google Site Speed | โ |
| Test Google Lighthouse | โ |
| Google Rich Results Test | โ |
| Add Google Tag Manager | โ |
| POST LIVE CHECKS | |
|---|---|
| 7 Day Review & Checks | โ |
| 30 Day Review | โ |
| Site Recommendations | โ |
| Client Feedback | โ |
| Link Existing Social Media | โ |
Medical Website SEO Benefits
SEO is like solar energy, if the website is setup properly (as above) it should provide free traffic for the life of the website.
Also like sunshine, SEO activities can be unlimited.
30 Days after a new website's publication your SEO care is past to our support team. Your SEO activities are covered by the our subscription services and include the following tasks:
Links to Existing Social Media
Ongoing SEO Checks
Load Speed Optimisation
SEO Reviews on demand
Monthly SEO Performance Reporting
SEO Resubmissions with new content
Medical Website SEO Process
Our website content method requires clients feedback or review within 14 days.
SEO Performance Constraints
A websites SEO performance is dependant on many drivers, some elements are how:
- how many local competitors are there and how long have they been online?
- how large are your competitors and what is the scope of their service cross over?
- how active has you past marketing been and is the website new or a redesign?
- what is your online brands authority and reputation?
SEO Scope Limitations
Our standard SEO is limited in scale and scope as it depends on many factors not initially within the new website brief.
SEO does not happen overnight but it does happen, and after a new website is first published there are many actions and strategies that can additionally be undertaken to improve a new website's online visibility, but a baseline metric should first be established.
and typically not within a website budget but we can advise and even offer services to extend the online visibility of a website.
Medical Content Scope & Standard SEO
These are rough indications for a website's initial SEO performance. These factors can be impacted by many on-site and off-site changes.๏ปฟ
| SEO Performance | Custom | Benefit |
|---|---|---|
| FIRST MONTHS | (30 pages) | (30 pages) |
| Name Search | YES | Traffic |
| Some Keyword Searches | YES | Intention |
| Competitive Keywords | Targeted | Targeted |
| IMPROVEMENTS | ||
| Add Content | YES | Relevance |
| Build Reputation | YES | Conversion |
| Promote URL | YES | Traffic |