Facebook Adwords for Doctors
In an increasingly competitive environment a well managed website is sometimes not enough. Facebook Ads can be a measurable marketing strategy for specific patient targeting.
Facebook Ads Fees
Google Ads campaigns are subject to various elements and analysis.
| Service | Set Up (inc GST) | Fees |
|---|---|---|
| Facebook Ads Campaign | $550 (non-refund) | - |
| Facebook Ad Spend | minimum | $11 per day |
| Campaign Mgmt Fee | - | $165 per month |
Established campaigns typically require a minimum engagement period of six months.
About Facebook Ads for Doctors
Facebook ads can offer more “likes” to your page, increasing your social audience and network of people interested in your services.
Facebook Ads can be an effective way to build a targeted audience and display your posts, content, offers and expertese quickly.
Facebook also offers PPC ads targeting specific gender, ages, locations, and areas of interest that will go directly to your website.
You have full control of the
- budget,
- target audience,
- keywords and
- even the ability to pause the campaign.
Not only do you get quick results, you only pay for clicks on your ad.
Facebook Ads Benefits
Facebook Lead Ads
This type of Facebook Ad you can run for your practice. What is unique about this type of Ads is you keep people within Facebook and if successful you will collect a name and email address.
Then the benefit of this is you don’t need a landing page or a dedicated opt-in form. All you need is a great offer. Plus, generally these Ads are cheaper than other forms.
Facebook Remarketing
This automates front of mind advertising - When patients come to your website, 90% of them will leave without taking action. But this doesn't mean that they're not interested, it just means you need to catch them at the right time.
You can now do that by creating Facebook Remarketing Ads. This is something you must have in place on your website to stay connected with your leads.
What Can You Achieve
It is increasingly difficult to rely only on word of mouth referrals and basic website optimisation (SEO). Being seen by your target audience is important for many surgeons and healthcare professionals.
There are several benefits of adding Facebook Ads to your practice marketing strategy mix. These benefits can be summarised as follows:
- Patient Reach - Facebook users can be very effective at targeting your ideal patient type, this allows you to focus on your key audience
- Service Focus - Using segmentation you can tailor your ad and message to prospective patients using key demographic profiles
- Prospect Engagement - Visual content and messaging can triggered your chosen outcomes.
- Measurable - Facebook offers key metrics to continuously improve a campaign through engagement insights,
- Immediate Results - no waiting like SEO that can take months to take effect.
- Start Small
- Limit exposure with a small defined budget to test the efficacy
Facebook Ad Method
Our digital marketing experts will manage your campaign from start to finish. Our service includes:
- Campaign Setup
- Defining Objectives,
- Researching Keywords,
- Account setup,
- Creating Landing Pages
- Integrating Visitor Conversions,
- Measuring Results.
- Analysing Strategy Improvement
Starting Small
Starting a Facebook Ad campaign does not need to be difficult. While there can be a range of approaches to consider most practices start small and as they become more confident of the value their campaigns tend to grow.
We make it easy by taking care of all the time-consuming setup and analytical tasks. We also deliver detailed reporting that clearly shows measurable results and enables continuous improvement.
Ongoing Improvement of Google Ads Campaigns
Once a campaign is started there are basic and advanced elements that can improve the efficacy of a campaign. Campaign types include
Facebook Ads Optimising
From the beginning we setup and maintain your campaign. As the campaign metrics unfold we use the Facebook analytics to continuously improve the Ads performance and your return on advertising spend.
Facebook Ad Campaign Setup
- Campaign Objectives & Goals
- Target Keywords & Demographics
- Account Set-up,
- Purchase of Stock Images,
- Ad copy creation
- Pixel tracking Code enabled
Facebook Ad Management
- Ongoing reporting
- Change and Team Support
- Bidding Strategy Management
- Engagement & Conversion Tracking.
- Unlimited changes to campaign settings,
Facebook Ads Process
Our Facebook Ads Setup and Support system involves regular monitoring.
