Social Channel Videos

Short-form videos have become highly popular on social media platforms for a variety of reasons.


We can create and publish up to five videos per week across seven channels. That equates to 35 content posts per week. ๏ปฟ

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Benefits of Short Videos

Quick Consumption

  • Attention Span: Has been getting shorter, and short-form videos are easily consumable within a small time frame.
  • Snackable Content: These videos are often seen as "snackable" bites of content that can be quickly consumed during small breaks or while multitasking.

Engagement

  • Instant Gratification: Short-form videos often get to the point quickly, providing immediate gratification.
  • Interactivity: Features like likes, shares, and comments allow for instant interaction and engagement.

Accessibility

  • Mobile-Friendly: Short videos are easier to load and view on mobile devices, which is how a large number of users access social media.
  • Data Usage: Shorter videos consume less data, making them more accessible to people with limited data plans.

Video Sample 1

Algorithm-Friendly

  • More Views: The short duration encourages more complete views, which in turn can boost the video's algorithmic ranking.
  • Share ability: If a video is short and engaging, people are more likely to share it, increasing its reach.

Storytelling and Creativity

  • Focused Message: The limited time frame forces creators to focus on the most important aspects of their message or story.
  • Innovation: The constraint of time often encourages creative ways of getting a point across.

Economic Factors

  • Cost-Effective: Short videos are generally cheaper and quicker to produce than long-form content.
  • Monetisation: Quick, viral hits can lead to rapid monetisation opportunities for creators.
  • Brand Building: Develop your practice brand and traffic.

Video Sample 2

FOMO (Fear Of Missing Out)

  • Trending Topics: Being short and easy to consume, these videos allow users to quickly catch up on trending topics or fads.

Diversity of Content

  • Variety: Users can be exposed to a wider range of topics, ideas, and creators in a shorter amount of time.


In summary, short-form videos align well with current social, psychological, and technological trends, making them highly effective on social media platforms.


Short Form Video Outcomes

The aim of generating and distributing short form videos is to increase target reach, engagement, and traffic.


NB: Social media posts not website content, as such they are designed to be visually engaging and light.

Video Sample 3

Short Form Video Fees

Service Set Up (inc GST) Description
Topic Scope $330 Agree schedule for 60 day
10 Videos Pack $99 per video Video Development
20 Videos Pack $88 per video Video Development
30 Videos Pack $77 per video Video Development

Each video developed includes one round of comments or redraft. Extra submissions cost $55 each.

About Short Form Video

We can create Short Form videos for medical practices, each video:

  • has a duration of less than 30 seconds,
  • includes messaging, script, design, video and music selection
  • is posted to your defined social channel (Facebook, LinkedIn, Pinterest, YouTube, Instagram, Twitter, Blog)
  • is optimised separately for each channels format and preferred ratios


We limit the production to five videos per week or 35 posts per week

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A white background with a few lines on it

Short Video Process

Developing short form videos method requires client feedback or review within 10 days.

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Short Form Video Process

Step 1 - Video Plan & Setup

The setup process defines the following elements

  • Website Review and Targeted Keyword Selection
  • Video Topic Scoping
  • Video Styling - colours, logos,
  • Video Calls to Action - phone and website URL
  • Video preferences (looping, autoplay, muted etc)


Step 2 - Video Development

  • Drafting Script
  • Design Elements - Intro, Text, and Outro
  • Create Video
  • Add Background Music


Step 3 - Video Approval

  • Seek comments for draft video (one only within max five days)
  • Any text and visual content edit needs clear and complete information by client
  • Video approvals within 10 days maximum


Step 4 - Video Posting

  • Agree channels (Facebook, Instagram, LinkedIn, Twitter)
  • Agree schedule (date and time)
  • Post Video to channels