Medical Marketing Plan Generator

5 Marketing Plan Examples to Help You Write Your Own

As busy doctors sometimes it is not easy to fully adopt comprehensive content marketing plan. 

No content marketing plan? Well here are some quick guides on where to start.

Marketing Plan for His Book Dream Team

While this was for a Book launch it has valuable lessons with data-driven metrics. Using data to optimize your content strategy spreads more awareness, gets more prospective patients to convert or encourages conversation with their friends.

He used the content strategy ‘waterfall’ as a model to create a system with a linear and sequential approach. 

content strategy ‘waterfall’.jpg

Buffer’s Content Marketing Strategy Template

Writing a content plan is challenging, especially if you’ve never written one before. 

By sifting through countless content marketing strategy templates and testing the best, they crafted a content marketing plan template with instructions and examples for marketers who’ve never documented their content strategy.

After reading Buffer’s marketing plan template, you’ll learn how to:

 
  • Answer four basic questions that’ll help you form a clear executive summary.

  • Set SMART content marketing goals.

  • Create highly accurate audience personas by interviewing real content strategists.

  • Solve your audience’s problems with your content.

  • Do competitive research by analyzing your competitors’ and industry thought leaders’ content.

  • Evaluate your existing content strategy by examining the topics and themes of your highest and lowest performing pieces.

  • Determine which types of new content to craft, based on your team’s ability and bandwidth.

  • Establish an editorial calendar.

  • Develop a promotional workflow.

Contently’s Content Plan

Contently’s content methodology works like a flywheel. Instead of applying an entirely new strategy to each new marketing campaign, they leverage the strategy of their previous marketing campaign to drive the next one. 

Similar to a flywheel, their content methodology needs an initial push of energy to get the gears in motion.

 
  • What supplies this energy? Their content plan.

  • Contently fleshed out their entire content plan in a blog post to help marketers develop a self-sustaining marketing process. After reading it, you’ll learn how to:

  • Align your content objectives and KPIs with your business goals.

  • Create highly detailed buyer personas using psychographics instead of traditional demographics.

  • Craft content for each stage of your marketing funnel, based off your prospects’ pain and passion points.

  • Identify your most effective marketing channels.

  • Discover the content topics your audience actually craves.

  • Assess your organization’s need for resources.

Forbes’ Marketing Plan Template

An oldie, but a goodie -- Forbes published a marketing plan template that has amassed almost four million views since late 2013. 

To help you sculpt a marketing roadmap with true vision, this template teaches you how to fill out the 15 key sections of a marketing plan, which are:

 
  • Target Customers

  • Unique Selling Proposition

  • Pricing & Positioning Strategy

  • Your Offers

  • Marketing Materials

  • Promotions Strategy

  • Online Marketing Strategy

  • Conversion Strategy

  • Joint Ventures & Partnerships

  • Referral Strategy

  • Strategy for Increasing Transaction Prices

  • Retention Strategy

We can help you with proven approaches for every tactical metric. Call 1300 880 230

Comprehensive Medical Marketing Guides

Quantum can help you address every one of these issues with our 8 Step Strategy

We’ve learned countless lessons that have shaped our current content marketing strategy, so we decided to illustrate our insights in a blog post to help practices develop a successful content marketing strategy, regardless of their team’s size.

We have guides:

 
  • What exactly content marketing is.

  • Why your practice needs a content marketing strategy.

  • Who should lead your content marketing efforts.

  • How to structure your content marketing team, based on your company’s size.

  • How to hire the right people for each role on your team.

  • What marketing tools and technology you’ll need to succeed.

  • What type of content your team should create, and which employees should be responsible for creating them.

  • The importance of distributing your content through search engines, social media, email, and paid ads.

  • And finally, the recommended metrics each of your teams should measure and report to optimize your content marketing program.

These marketing plans serve as initial resources to get your content marketing plan started -- but to truly deliver what your audience wants and needs, you’ll likely need to test some different ideas out, measure their success, and then refine your goals as you go.

Call 1300 880 230