Strathfield Family Medical Centre Website Design

Strathfield Family Medical Centre wants a website redesign principally for two reasons. Firstly to be optimised and adaptive for mobile devices and secondly to attract more new patients in a more competitive market.

The new design needs to be patient focused and answer patients' questions around their practice services.

The website also needs to support the patient's sense that Strathfield Family Medical Centre is the right choice both professionally as well as showing a friendly, caring local, service solution.

Target Audience

Strathfield Family Medical Centre wants the practice focus on general family healthcare, and in particular women’s health cut also on the care plans as nominated on page: https://www.sfmc.com.au/services.html

Purpose

The website ranks well locally but this needs to be improved. Home page engagement is important as so without being cluttered the design needs to offer effective navigation and easy access.

Fonts, Colour, Logo

• Font - san serif consistent throughout the website
• Logo - as exists
• Colours - need to reflect the branding of in the logo ie summary, light and beachy
• Menu Tabs - suitable colouring
• Not too many colours or tonal variations

Layout

Clean simple layout with a few key messages and zones on the home page. Strathfield Family Medical Centre likes the clean contemporary design of I like the openness of the design https://www.sfmc.com.au/

• user friendly and easy to navigate
• mobile friendly
• top Zonal Design Elements

Header: (top LHS)

• Logo: n/a
• Name:
• Tagline:

Header: (top RHS)

• Telephone Number
• Book Online (with icon)
• Practice Locations (with icon)

These Buttons should be all above the menu

Menu

Menu: Home | About | Services | Conditions | Support | Contact

Gallery Slider Zone:

• Images in situational roles and families, women, older people
• The Gallery should have a simple headline, sub-head and more button

Above the fold

• Ke foci should be repeated in icons below the gallery with five icons -

Floating Call to Action Buttons (RHS)

• like those used oclinic.com.au

Who We Serve

• Target - young families, older people, women etc

About Brighton Beach MC

• CV page link
• Great photo

Patient Care

• Strathfield Family Medical Centre's patient journey

Next Band Icons

• First Visit, Patient Forms, First Visit, Open Hours, Appointments, After

Hours, Vaccinations

Credibility Bar

Footer Zone

• Footer Zone
• Menu summary,
• Website search
• Locations Map
• Social icons 

Link to the website: https://www.sfmc.com.au/