How Much Does A Medical Website Design Cost?

Medical Website Design Cost?

Cost of Medical Website Development

A doctor's website costs can range anywhere from $1,000 to $6,000 to set up. The cost can vary greatly depending on several factors relating to the design and complexity of the project. 


Fewer features and functionalities mean less time, fewer resources, and, as a result, lower costs. The amount of content required, especially quality clinical content is another crucial factor. 


Well structured clinical content that answers patients questions will certainly help your website to rank on search engines.


Medical Website Costs vs Website Value

How much does it cost to design a medical website and how much should you invest? Practices should not focus on the cost. A more productive approach is to think about price and value in terms of what return can an effective website deliver. 


We have client websites ​that generate more than 20 new patients per month. This analysis equates to the number of patients who were looking for a service or a doctor to help them. It also excludes referred patients, word of mouth patients and returning patients.


That is the value of an effective website.


Website Value Calculator

If your website attracts only one additional patient a month it is worth more than the web development cost. Most clients’ websites generate far more.


For doctors, surgeons or practises the value or worth calculation is the revenue of new patients divided by recurring revenue. This can reflect the monthly revenue an effective website can generate. Look at the website worth calculators or our website value calculator.


Medical business owners should consider their web design agency’s specific experience.


User Experience

A key element of a medical website user experience or how your patients engage with your website. A clinic’s website is your virtual office or a digital reflection of your practice. 


In order for you to get more patients, it needs to be appealing and well-structured. However, building a good website can feel challenging at times. To be effective, a medical website must look professional, be appealing, logically structured and easy to use. It must also engage your target patients and answer their questions.


Good Medical Website Design

A good medical web design goes through multiple stages and requires strategic planning. Your website needs to be safe, functional, and have a high usability rating. 


Good websites primarily involve designs that are customised to industry standards. They should include common business features such as contact forms, email, maps, etc. You may have to spend a significant amount of money to produce such a comprehensive website.


Supporting Your Medical Website

Few practices have the time, expertise or focus required to maintain let alone improve their website effectively. 


There are basic costs such as hosting, content changes and technical updates. More advanced support is available for broader services. These ongoing support fees can range from $66 to over $200 monthly.


Medical Website Cost Variations?

How much does it cost to design a medical website and how much should you invest? Some key pricing elements that can cause cost variations include:

  • Number of Optimised Content Pages to be developed
  • Advanced Website Hosting
  • Advanced Digital Marketing
  • Setup a google review process
  • Social Media
  • HIPAA Compliant Forms


A website quote should enable you to gain a clear estimated website price. Often special quotes are unnecessary as most variations not generally included can be found in our service add-ons and extensions.


It is appropriate to expect the right cost for your new website depending on the nature of your custom design. This can also be driven by the amount of quality content and other resources and time required in the development process. To know more, choose your setup Healthcare Website Price Options and Subscription


It is important to note that a website developers GST considerations are rebateable for your practice. Small businesses that are registered for gst. This means excluding GST Price as the GST component will offset the GST component of the fee.

Choose your Setup Options and your Subscriptions, to know more.


Frequently Asked Questions

  • What are the available Website Setup Options?

    There are 3 setup options to choose from: 

    • Basic - $990 AUD (for a 10-page template website)
    • Practice - $3,300 AUD (for a 14 page custom website)
    • Custom - $4,400 AUD (for a 28 page customised website)
  • What are the available Website Subscription Options?

    Choose your subscription from:

    • Technical Site Subscription - $99 AUD/mth
    • Content + Site Subscription - $198 AUD/mth
    • Concierge Site Subscription - $297 AUD/mth

    Refer to our Subscription Definitions.

  • How long does it take to build a medical website?

    • Basic Website - 7 days build time
    • Practice Website - 15 day build time
    • Custom Website - 20 day build time
  • Why do medical practices need a website?

    A website is essential for a medical practice to boost its visibility to new patients. 


    Patients are spending an increasing amount of time online, looking for answers to their questions.

     

    Patients are frequently choosing or evaluating their physicians from a list of options available on the Internet. Other reason includes

    • reducing the amount of time spent on the phone by employees on frequently asked questions
    • patient services have been improved with the addition of downloadable patient forms and easy directions to the practice
    • providing existing and potential patients with reliable, clinically appropriate website resources
  • What are basic medical website inclusions?

    Every medical practice website should have the following features:

    • Contact information
    • Appointment/Booking Forms 
    • Information about medical areas you specialise in
    • Service Provider Credentials 
    • Patient Resources
    • Inform patients about their condition
    • Help patients understand their treatment options and journey
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