This Medical Case Study page includes common case studies. Case Studies are one of over 40 non clinical medical website page templates we can offer. To access our case Study Guide please contact us here - CONTACT
Medical Case Studies
Why Use Case Studies?
Patient's love stories.
They are excellent for credibility, engagement and conversion.
Case studies don't have to be boring.
Case Studies enable the patient or family member to understand in overview form what to expect from your practice.
Benefits of Medical Case Studies
The benefits of case studies and patients stories are they:
Easily engage visitors
Tell a story to maintain attention more than facts
Resonate emotionally and bridge the trust gap
Emphasise a problem or solution as a human story
Showcase your service in a real world setting
Offer transparency and increase trust
How to Create a Case Study That Works?
Case Studies can address uncertainty by helping a visitor process their thoughts logically.
Case Studies need to be consumed and understood by their target in 30 seconds, brevity is best. They need to answer questions like:
Is the doctor right for me?
Will the solution work for me?
Will surgery work for me as well as I want?
Does the solution justify its cost?
How long will it take to get a result?
Should I trust this practice?
Types of Case Studies
| Type | Detail | Format |
|---|---|---|
| Before, During & After | Journey with pictures | Text & Images |
| Comparison Tables | Factual Data Driven stories | Text & Images |
| Galleries | Lots of happy images | Text & Images |
| Success Stories | Problem and Solution | Text & Images |
| Patient Stories | Gratitude and Feeling | Text & Images |
| Testimonials | in patients own words | Text, Image, or Video |
| Reviews | Excellent and Authentic is posted publicly | Text, Image, or Video |
| Demonstrations | Canned presentations | Text, Image, or Video |
| Celebrity Endorsements | Where appropriate, very effective | Text, Image, or Video |
Depersonalised Case Studies
Whether by convention, regulation or your patients sometime an ‘unnamed’ patient case study or patient story is more than acceptable.
As a well structured case study will address many of the benefits previously stated
Personalised Case Studies
Choosing case study candidates, especially for sensitive patient journeys like plastic surgery or bariatrics can be a sensitive conversation. However, many clients have achieved this. To identify patients who:
- Are happy to celebrate their outcomes
- Have a good stories with unexpected or topical switchers
- Represent your ‘ideal patient profile’ age, demographics etc
- Are willing to supply before and afters
- Will allow the practice to post the story on websites, social media or review websites
Identify Ideal Patients
It maybe useful to identify them early often it is harder to contact past customers and ask them to participate.
Sometimes offering expanded value before asking them to participate, but just because you’ve decided that you want to create a case study using your new customer doesn’t mean you should ask them right away.
Appealing to some patients sense of celebrating their journey or recognising their success is enough
Case Study Questions
About The Story Hero
Sometimes introducing the patient in summary is a nice introduction. Some profile questions can include:
Name, Age, Married, Children, Occupation (builder, mother etc), Benefit or result (how your patient benefited use numbers in description is also great.)
Easy Case Study Format
- Before - Before you start, you need to outline the problem your patient is facing and know the specific outcomes. Below is a list of open questions you may consider but try to keep it simple:
- During - Often the procedure or treatment is better understood by the doctor, but if the patient has explicit recollections they bring authenticity to the story
- After - This is the most important and is often where a case study should start and the before and during steps should follow.
Below are questions or points for scripting a Before,During and After Case Study
| Before | During | After |
|---|---|---|
| Patent experience before the service | Reveal the plan or agreed approach | How much and how quick did I lose? |
| How did you feel before losing the weight? | What worried before the procedure? | What is different about my eating habits and life? |
| Outline the problem or challenge faced - | How were my concerns handled? | Their Results With Your Product/Service |
| Explain the challenges faced or pain point | Solution/Implementation/Process Benefits | What has changed to my life & eating? |
| How my weight affected my life? | Use data to building credibility | How has it helped you to overcome the challenges you had before |
| How did the problem affect my family life? | Use quotes to add insights or reinforce benefits | What can you do now? |
| Explain the patient symptoms, original discovery or why he saw his GP | Define the results or outcome | Initial prognosis |
| Outline Initial Diagnosis and stage of disease | Use quotes to validate the story | Early recovery and challenges |
| Possibly cover the patient concerns and how they were handled | Use pictures to validate the story | 6-12 months after |
| Three points of frustration you faced. | How easy or hard was it to get started? | Post-cancer lifestyle overview |
| What drove you to take action? | Other experiences with the service | How is it different than other alternatives you’ve tried? |
| What was the big a-ha moment when you decided you needed to try something new? | How quick and how much weight did I lose? | What were my clothes size changes? |
| What is your ambition in life? | Explain briefly the course of Treatment taken (Surgery, Oncology etc) | What is your favourite feature? Why? |
| What were the top reasons you chose to take action? | Maybe include complications | Tell me about the most positive experience you’ve had using this product/service. (Probe for specifics) |
| Post-surgery treatments | Other feedback |
Case Study Recommendations
- Why I would recommend the surgery to others?
- Why I recommend the doctor or practice to others?