FOMO (Fear Of Missing Out)
- Trending Topics: Being short and easy to consume, these videos allow users to quickly catch up on trending topics or fads.
Diversity of Content
- Variety: Users can be exposed to a wider range of topics, ideas, and creators in a shorter amount of time.
In summary, short-form videos align well with current social, psychological, and technological trends, making them highly effective on social media platforms.
Short Form Video Outcomes
The aim of generating and distributing short form videos is to increase target reach, engagement, and traffic.
NB: Social media posts not website content, as such they are designed to be visually engaging and light.