Medical Website Design for Orthopaedic Surgeon

Website Plan

Dr Greg Stackpool is a senior Specialist Hip and Knee Surgeon who has provided Orthopaedic Surgical Services for the Illawarra and the South Coast regions since 2003. He works at the The Wollongong Private Hospital, and The Wollongong and Shellharbour Public Hospitals.

Dr Stackpool’s patients typically range in ages between 40 and 70. They are patients who are looking for a solution to their hip & knee pain and who maybe looking for a second opinion as to the right path.

The purpose of the medical website design is to improve his practice’s online visibility - especially his new location at Wollongong and reduce the local patient flow from the Illawarra to Sydney.

Website Design

The medical website design needs to be fully responsive with a fresh, contemporary, warm, clean, and professional feel.

The website design needs to position the practice as a leader in Hip & Knee surgery and more specifically advanced tools such as Verasense (Smith & Nephew).

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.