Medical Case Studies 

Depersonalised Case Studies 

Whether by convention, regulation or your patients sometime an ‘unnamed’ patient case study or patient story is more than acceptable. 

As a well structured case study will address many of the benefits previously stated 

Personalised Case Studies 

Choosing case study candidates, especially for sensitive patient journeys like plastic surgery or bariatrics can be a sensitive conversation. However, many clients have achieved this. To identify patients who: 

• Are happy to celebrate their outcomes
• Have a good stories with unexpected or topical switchers
• Represent your ‘ideal patient profile’ age, demographics etc
• Are willing to supply before and afters
• Will allow the practice to post the story on websites, social media or review websites
  

Identify Ideal Patients 

It maybe useful to identify them early often it is harder to contact past customers and ask them to participate. 

Sometimes offering expanded value before asking them to participate, but just because you’ve decided that you want to create a case study using your new customer doesn’t mean you should ask them right away. 

Appealing to some patients sense of celebrating their journey or recognising their success is enough

Case Study Questions 

About The Story Hero 

Sometimes introducing the patient in summary is a nice introduction. Some profile questions can include: 

Name, Age, Married, Children, Occupation (builder, mother etc), Benefit or result (how your patient benefited use numbers in description is also great.) 

Easy Case Study Format

• Before- Before you start, you need to outline the problem your patient is facing and know the specific outcomes. Below is a list of open questions you may consider but try to keep it simple:
  
• During- Often the procedure or treatment is better understood by the doctor, but if the patient has explicit recollections they bring authenticity to the story
• After- This is the most important and is often where a case study should start and the before and during steps should follow.

Below are questions or points for scripting a Before,During and After Case Study