WarningBroken external links
Warning DescriptionBroken external links lead users from one website to another and bring them to non-existent web pages. Multiple broken links negatively affect user experience and may worsen your search engine rankings because crawlers may think that your website is poorly maintained or coded. Please note that our crawler may detect a working link as broken. Generally, this happens if the server hosting the website you're referring to blocks our crawler from accessing this website.
WarningLinks lead to HTTP pages for HTTPS site
Warning DescriptionIf any link on the website points to the old HTTP version of the website, search engines can become confused as to which version of the page they should rank.
WarningShort title element
Warning DescriptionGenerally, using short titles on web pages is a recommended practice. However, keep in mind that titles containing 10 characters or less do not provide enough information about what your webpage is about and limit your page's potential to show up in search results for different keywords. For more information, please see this Google article.
WarningLong title element
Warning DescriptionMost search engines truncate titles containing more than 70 characters. Incomplete and shortened titles look unappealing to users and won't entice them to click on your page. For more information, please see this Google article
WarningMissing h1
Warning DescriptionWhile less important than tags, h1 headings still help define your page’s topic for search engines and users. If a tag is empty or missing, search engines may place your page lower than they would otherwise. Besides, a lack of a tag breaks your page’s heading hierarchy, which is not SEO friendly. Para Heading Structure should follow Paragraph heading structures - H1 – H5 Tags - all keyword rich
WarningDuplicate content in h1 and title
Warning DescriptionH1 - Keyword consistency but not duplicate your title tag content in your first-level header. If your page's and tags match, the latter may appear over-optimized to search engines. Also, using the same content in titles and headers means a lost opportunity to incorporate other relevant keywords for your page.
For more information, please see this Google article
WarningMissing meta description
Warning DescriptionThough meta descriptions don't have a direct influence on rankings, they are used by search engines to display your page's description in search results. A page’s meta description should be between 70-160 characters and target user engagement not SEO A good description helps users know what your page is about and encourages them to click on it. If your page's meta description tag is missing, search engines will usually display its first sentence, which may be irrelevant and unappealing to users. For more information, please see these articles: Create good titles and snippets in Search Results
WarningToo many on-page links
Warning DescriptionThis issue is triggered if a webpage contains more than 3,000 links. As a rule, search engines process as many on-page links as they consider necessary for a particular website. However, placing more than 3,000 links on a webpage can make your page look low-quality and even spammy to search engines, which may cause your page to drop in rankings or not to show up in search results at all. Having too many on-page links is also bad for the user experience.
WarningTemporary redirects
Warning DescriptionTemporary redirects (i.e., a 302 and a 307 redirect) mean that a page has been temporarily moved to a new location. Search engines will continue to index the redirected page, and no link juice or traffic is passed to the new page, which is why temporary redirects can damage your search rankings if used by mistake.
WarningMissing ALT attributes
Warning DescriptionAlt attributes within tags are used by search engines to understand the contents of your images. If you neglect alt attributes, you may miss the chance to get better placement in search results because alt attributes allow you to rank in image search results. Not using alt attributes also negatively affects the experience of visually impaired users and those who have disabled images in their browsers. For more information, please see these articles: Using ALT attributes smartly and Google Image Publishing Guidelines
WarningLow text to HTML ratio
Warning DescriptionYour text to HTML ratio indicates the amount of actual text you have on your webpage compared to the amount of code. This issue is triggered when your text to HTML is 10% or less. Search engines have begun focusing on pages that contain more content. That's why a higher text to HTML ratio means your page has a better chance of getting a good position in search results.
Less code increases your page's load speed and also helps your rankings. It also helps search engine robots crawl your website faster.
WarningToo many URL parameters
Warning DescriptionUsing too many URL parameters is not an SEO-friendly approach. Multiple parameters make URLs less enticing for users to click and may cause search engines to fail to index some of your most important pages.
WarningMissing hreflang and lang attributes
Warning DescriptionThis issue is reported if your page has neither lang nor hreflang attribute. When running a multilingual website, you should make sure that you’re doing it correctly. First, you should use a hreflang attribute to indicate to Google which pages should be shown to visitors based on their location. That way, you can rest assured that your users will always land on the correct language version of your website. You should also declare a language for your webpage’s content (i.e., lang attribute). Otherwise, your web text might not be recognized by search engines. It also may not appear in search results or may be displayed incorrectly.
WarningEncoding not declared
Warning DescriptionProviding a character encoding tells web browsers which set of characters must be used to display a webpage’s content. If a character encoding is not specified, browsers may not render the page content properly, which may result in a negative user experience. Moreover, search engines may consider pages without a character encoding to be of little help to users and, therefore, place them lower in search results than those with a specified encoding.
WarningDoctype not declared
Warning DescriptionA webpage’s doctype instructs web browsers which version of HTML or XHTML is being used. Declaring a doctype is extremely important in order for a page’s content to load properly. If no doctype is specified, this may lead to various problems, such as messed up page content or slow page load speed, and, as a result, negatively affect user experience.
WarningLow word count
Warning DescriptionThis issue is triggered if the number of words on your webpage is less than 200. The amount of text placed on your webpage is a quality signal to search engines. Search engines prefer to provide as much information to users as possible, so pages with longer content tend to be placed higher in search results, as opposed to those with lower word counts.
For more information, please view this video
WarningIncompatible plugins used
Warning DescriptionThis issue is triggered if your page has content based on Flash, JavaApplet, or Silverlight plugins. These types of plugins do not work properly on mobile devices, which frustrates users. Moreover, they cannot be crawled and indexed properly, negatively impacting your website’s mobile rankings.
WarningFrames used
Warning Description tags are considered to be one of the most significant search engine optimization issues. Not only is it difficult for search engines to index and crawl content within tags, which may, in turn, lead to your page being excluded from search results, using these tags also negatively affects user experience.
WarningUnderscores in URL
Warning DescriptionWhen it comes to URL structure, using underscores as word separators is not recommended because search engines may not interpret them correctly and may consider them to be a part of a word. Using hyphens instead of underscores makes it easier for search engines to understand what your page is about. Although using underscores doesn't have a huge impact on web page visibility, it decreases your page's chances of appearing in search results, as opposed to when hyphens are used. For more information, please see this Google article
WarningNofollow attributes in outgoing internal links
WarningSitemap.xml not specified in robots.txt
Warning DescriptionIf you have both a sitemap.xml and a robots.txt file on your website, it is a good practice to place a link to your sitemap.xml in your robots.txt, which will allow search engines to better understand what content they should crawl.
WarningSitemap.xml not found
Warning DescriptionA sitemap.xml file is used to list all URLs available for crawling. It can also include additional data about each URL. Using a sitemap.xml file is quite beneficial. Not only does it provide easier navigation and better visibility to search engines, it also quickly informs search engines about any new or updated content on your website. Therefore, your website will be crawled faster and more intelligently.
WarningHTTP encryption not used
Warning DescriptionGoogle considers a website's security as a ranking factor. Websites that do not support HTTPS connections may be less prominent in Google's search results, while HTTPS-protected sites will rank higher with its search algorithms. For more information, see this Google article
WarningNo SNI support
Warning DescriptionOne of the common issues you may face when using HTTPS is when your web server doesn't support Server Name Indication (SNI). Using SNI allows you to support multiple servers and host multiple certificates at the same IP address, which may improve security and trust.
WarningHTTP URLs in sitemap.xml for HTTPS site
Warning DescriptionYour sitemap.xml should include the links that you want search engines to find and index. Using different URL versions in your sitemap could be misleading to search engines and may result in an incomplete crawling of your website.
WarningUncompressed pages
Warning DescriptionThis issue is triggered if the Content-Encoding entity is not present in the response header. Page compression is essential to the process of optimising your website. Using uncompressed pages leads to a slower page load time, resulting in a poor user experience and a lower search engine ranking.
WarningBlocked internal resources in robots.txt
Warning DescriptionBlocked resources are resources (e.g., CSS, JavaScript, image files, etc.) that are blocked from crawling by a "Disallow" directive in your robots.txt file. By disallowing these files, you're preventing search engines from accessing them and, as a result, properly rendering and indexing your web pages. This, in return, may lead to lower rankings. For more information, please see this article.
WarningUncompressed JavaScript and CSS files
Warning DescriptionThis issue is triggered if compression is not enabled in the HTTP response. Compressing JavaScript and CSS files significantly reduces their size as well as the overall size of your webpage, thus improving your page load time. Uncompressed JavaScript and CSS files make your page load slower, which negatively affects user experience and may worsen your search engine rankings. If your webpage uses uncompressed CSS and JS files that are hosted on an external site, you should make sure they do not affect your page's load time.
For more information, please see this Google article.
WarningUncached JavaScript and CSS files
Warning DescriptionThis issue is triggered if browser caching is not specified in the response header. Enabling browser caching for JavaScript and CSS files allows browsers to store and reuse these resources without having to download them again when requesting your page. That way the browser will download less data, which will decrease your page load time. And the less time it takes to load your page, the happier your visitors are. For more information, please see this Google article.