Facebook Adwords for Doctors 

Facebook Ads Benefits 

Facebook Lead Ads 

This type of Facebook Ad you can run for your practice. What is unique about this type of Ads is you keep people within Facebook and if successful you will collect a name and email address. 

Then the benefit of this is you don’t need a landing page or a dedicated opt-in form. All you need is a great offer. Plus, generally these Ads are cheaper than other forms. 

Facebook Remarketing 

This automates front of mind advertising - When patients come to your website, 90% of them will leave without taking action. But this doesn't mean that they're not interested, it just means you need to catch them at the right time. 

You can now do that by creating Facebook Remarketing Ads. This is something you must have in place on your website to stay connected with your leads. 

What Can You Achieve

It is increasingly difficult to rely only on word of mouth referrals and basic website optimisation (SEO). Being seen by your target audience is important for many surgeons and healthcare professionals. 

There are several benefits of adding Facebook Ads to your practice marketing strategy mix. These benefits can be summarised as follows: 

• Patient Reach- Facebook users can be very effective at targeting your ideal patient type, this allows you to focus on your key audience
• Service Focus- Using segmentation you can tailor your ad and message to prospective patients using key demographic profiles
• Prospect Engagement- Visual content and messaging can triggered your chosen outcomes.
• Measurable- Facebook offers key metrics to continuously improve a campaign through engagement insights,
• Immediate Results- no waiting like SEO that can take months to take effect.
• Start Small- Limit exposure with a small defined budget to test the efficacy