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Advanced SEO For Doctors 

There are many Advanced SEO strategies that can improve your online visibility. Improved online visibility means more traffic, more enquiry and more patients. 

  • About

  • Benefits

  • Process

  • Fees

    • Advanced SEO Fees

    Fees for Advanced SEO are dependant on the strategies employed and the frequency of any activity. Some starter approaches are here.

    ServiceDurationMonthly Fee (incl GST)
    SEO AuditSEO Audit LinkFree
    Advanced SEO Package6 months$176
    Local SEO Package3 months$330
    SEO Strategy DevPOAPOA
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    About All Our Advanced SEO Services

    Medical SEO or  Medical “Search Engine Optimisation” is a term used to describe how much your website appears in relevant search engine results. Advanced SEO should build on and improve your website's existing SEO framework. 


    Every website can benefit for Advance SEO and every website can be improved every day and still not be perfect. Some actions can be on-site and technical, other activities can involved off-site creative actions. All should be designed to improve your websites attractiveness to your target audience. Improved online visibility means more traffic, more enquiry and more patients. 

     

    Strategies for Advanced SEO and looking your best online can vary in scale and scope. Below are some 

    Advanced SEO Approaches

    • Faster AMP Mobile

      Add full AMP compliance for mobile speed & SEO

    • Adv'd SEO Package

      Address advanced SEO issues

    • Local SEO Package

      We create a full Local SEO program

    • Get 5-Star Reviews

      Setup review generation process

    • Social Media Setup

      Create & Optimise your off-site channels


    • Video Marketing

      Create Short Explainer Videos for Patients

    • Content Marketing

      Create compelling social & email content

    • Adv Backlinks

      Improve SEO rank with authority backlinks

    • Advanced Content

      Create & Distribute Engaging Content Online

    • Technical SEO

      Improve many technical on-site issues & elements

      • Medical SEO Benefits 

      For many practices this can be extremely important. If a patient is looking for your service area but don't know you by name, they will not find you. Page three of Google is like the dark side of the moon. Very few people see it. 


      SEO is driven by search engine algorithms. These algorithms are closely guarded secrets and change daily. One thing we do know is that search engines are designed to answer questions. At their heart, each search are really big "question and answer" machines.  


      If your website and content are designed to efficiently engage and answer with authoritatively the questions your target patients want answered, your SEO initiatives will improve your website's SEO rank.

      Medical SEO Plan Process 

      Our website content method requires clients feedback or review within 14 days. 

      • SEO Audit

        Define approach

      • SEO Plan

        to match outcomes

      • Execute

        Execute Strategies

      • Report

        Monthly reporting

        • GET A FREE SITE AUDIT

        Technical SEO 

        Your Target Keywords 

        Your keywords are like bridges, they drive searchers to your website. In order for searchers to cross the bridges and visit your site, they have to be interested in the content behind the search listing. 


        Your website's goal is to understand your target audience's questions and problems and match these with answers. 


        Research vs Intentional Keywords 

        It is important to differentiate the merits in high traffic "Research Keywords"  terms, vs high value targeted keywords that may have lower volume but are more closely linked to a new patient picking the phone and booking an initial consultation. 

        Keyword Research vs IntentionTrafficRelevanceIntention
        Knee PainHighLowLow
        Knee Pain MelbourneHighLowMedium
        Knee Pain Doctor MelbourneMediumMediumMedium
        Knee Arthritis surgeon SydneyMediumHighMedium
        Best Knee Surgeon PerthSmallHighHigh

        SEO Performance Metrics?

        Every month you receive your traffic analytics. These website traffic numbers are sourced from both Google and the visitors behaviours while visiting your website. 


        The Monthly Report include far more additional detail than a basic Google Analytics report is a reasonable measure of your website's performance. 


        The metrics can show a websites SEO efficacy over time by enumerating New Visitors per month, Geographic spread, linger-time, time of visit, etc 


        Referred Traffic 

        Your monthly report can also offer insights about your brand perception and reach. So, a s part of your patients decision journey, patients often scrutinise other off-site assets, these include: Directory Listings, Social Channels, External Channels, Review Sites, Video Channels and more 


        Key SEO Questions 

        Your starting point should be these two questions: 

        Who are your target patients, and 

        What do you want them to see? 


        While there are other important questions, these two questions the most important as they help define your initial online objectives.


        Ensuring your practice online looks its best, starts with analysis and planning. 

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