Improve Adword Outcomes

Multiply New Patient Bookings Per Dollar Spend

MOST GOOGLE ADWORDS AND FACEBOOK ADVERTISING IS WASTED


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Group & Target Niches

  • Define target persona
  • Understand needs
  • Target decision stage
Landing page

Send to  Landing Page

engage

Engage Clear Benefits

  • Build credibility
  • Speak to target needs
  • Lower any barriers
straight line

Use Direct Line Automation


Optimise Your Advertising Returns

There are many aspects and options involved in optimising paid online marketing with either Google or Facebook. Some additional aspects that can materially improve returns on advertising spend are:

Add Online Bookings

Employ Engagement Tools

Use Secondary Downloads

Add Backend Follow Up Automation

Optimise Adword Spend to Callers

Employ Smart Learning Optimisation

Use Visitor Remarketing
Use Chat Engagement
Target Facebook Profiling

Conversion Marketing for Doctors

Over 50% of patients search for medical service providers online. Firstly attracting and then converting visitors to patients is Conversion Marketing

Conversion Optimisation is the art and design of ensuring your landing pages are on message and work. It involves targeting patients with select intentional keyword phrases. Then channelling these searchers to specific landing pages.

Conversion Optimisation

Conversion Marketing typically involves some form of paid advertising and is different from organic SEO.

Using sponsored traffic from Google, Facebook or other publishers various strategies are available for different markets and outcomes. The key issue is measurability and achieving a return on investment.


Basic Search Marketing 

At its most basic, search engine marketing (SEM) allows you to appear in the most prominent position on Google‘s search engine results pages (SERPS). Showing your practice website to patients when they are ready to make a booking

Advanced Sponsored Strategies for Doctors

There are a range of advanced approaches available which allow more focused outcomes that deliver improved returns on investment. Key search campaign benefits are:

  • Develop fine focus on conditions or treatments
  • Employ a variety of conversion strategies
  • Develop different engagement pathways
  • Immediate results, no waiting like SEO that can take months to take effect.
  • Limit exposure with a defined budget

In an increasingly competitive environment a well managed website is sometimes not enough and much more can be done.