Improve your marketing
Get focused Patient Marketing and Reach 98% of your target Audience
reduce costs with Performance Based Optimisation and increase your Adword return on Investment.
Let us help you master your local marketing
Group & Target Niches
- Define target persona
- Understand needs
- Target decision stage
Send to Landing Page
- Focused design
- Clear calls to action
- Add Calls to Action
Engage Clear Benefits
- Build credibility
- Answer patient needs
- Lower any barriers
Use Direct Line Automation
- Enable 24/7 access
- Collect details
- Employ technology
GET EFFECTIVE GOOGLE ADWORDS ADVERTISING
Optimise Your Advertising Returns
Don't waste your advertising budget. There are many aspects and options involved in optimising paid online marketing with either Google or Facebook. Some additional aspects that can materially improve returns on advertising spend are:
Add Online Bookings
Employ Engagement Tools
Use Secondary Downloads
Add Backend Follow Up Automation
Optimise Adword Spend to Callers
Employ Smart Learning Optimisation
Use Visitor Remarketing
Use Chat Engagement
Target Facebook Profiling
Medical Marketing for Doctors
Over 50% of patients search for medical service providers online. Firstly attracting and then converting visitors to patients is Conversion Marketing.
Conversion Optimisation is the art and design of ensuring your landing pages are on message and work. It involves targeting patients with select intentional keyword phrases. Then channelling these searchers to specific landing pages.
Conversion Marketing typically involves some form of paid advertising and is different from organic SEO.
Using sponsored traffic from Google, Facebook or other publishers various strategies are available for different markets and outcomes. The key issue is measurability and achieving a return on investment.
Search Engine Marketing
There are a range of search engine marketing (SEM) approaches to consider with even the entry level allowing you to appear in the most prominent position on Google‘s search engine results pages (SERPS).
Showing your practice website to patients when they are ready to make a booking.
We make it easy by taking care of all the time consuming setup and analytical tasks. We also deliver detailed reporting that clearly shows measureable results and enables continuous improvement
Advanced Medical Marketing Choices
There are a range of advanced approaches available which allow more focused outcomes that deliver improved returns on investment. Key search campaign benefits are:
- Develop fine focus on conditions or treatments
- Employ a variety of conversion strategies
- Develop different engagement pathways
- Immediate results, no waiting like SEO that can take months to take effect.
- Limit exposure with a defined budget
In an increasingly competitive environment a well managed website is sometimes not enough,
much more can be done.