Facebook Feeds for Doctors

Facebook can be an effective strategy for medical practice marketing. However, success requires the right creative approach.

Below are 13 types of Facebook posts for medical practices that illustrate best practices and creative works to drive higher online performance for doctors.

Use Video Where Possible

If you can run videos for your Facebook ads for doctors, you should. Most marketers agree that video performs better than static images because it’s better at capturing attention quickly in the Facebook feed and it’s better at telling a story.

As a result, marketers often see 2x the click-through rate and higher conversions when using video. Short Form Videos for Doctors

Fill Up The Screen

Ensure you take up all the real estate in your medical practice Facebook ads. Always ensure your images or videos are square or vertical rather than horizontal to take up the entire screen of a mobile phone.

Promote Patient Testimonial Videos

Patient testimonials are the most powerful message for doctors to deliver in Facebook ads. They provide the social proof that elicits a response. And the best way to tell these patients’ stories is through video.

Showcase Patient Reviews

Creating compelling patient testimonials in your Facebook ads is possible when you don’t have videos. Instead, you can use the written reviews through your practice listings on Google - Reviews for Doctors.

Announce News

Use Facebook to inform current or potential patients about essential practice announcements—especially people, places or medical news.

“Brand” Campaign

Remember that Facebook ads are a powerful way to build your practice brand. The best Facebook ad strategies will include “brand” campaigns that only aim to introduce your brand to potential patients.

Use of Illustration

One great way to make your Facebook stand out is to incorporate illustration into your posts, rather than relying on photography. For example, merge photography and illustration to focus on specific conditions and stand out in the crowded social feed.

Explore CTAs

Instead of defaulting to a “learn more” call to action, it’s essential to experiment with what will drive new patient leads for your practice. Facebook creative improvements, such as asking potential patients to take a quiz.

We know from experience that this can be a great way to drive leads when a patient is not ready to book an appointment. Rather than just capturing lead information, the quiz can also be educational.

Use Compelling Stats

Statistics are also a great way to prove authority on Facebook. Showcasing a statistic in your practice Facebook ads is a great way to break through the clutter.

A statistic lets the potential patient know they’re not alone. Still, it’s also a bridge towards seeking treatment.

Use Bright Colors

Most medical practices choose conservative colours. As a result, there’s often a sea of sameness in visual identity, with muted colours such as blues and green. But in the social feed on places like Facebook, bold and bright colours are a way to make your ad stand out.

Colour should be used to draw attention even to conservative practices wanting to benefit from a strong visual identity.

Create A Powerful Tagline

It generally takes multiple times for someone to see your Facebook feed to take action. The more memorable your brand and feed are, the more likely a potential patient will remember your practice brand.

One great way to achieve this is through a tagline. Don’t think about the message of your ad. Instead, think more broadly about a way to communicate what your brand stands for.

Showcase awards

If you’ve received awards, showcase them on your Facebook. While you do not want your posts to solely focus on recognition, use your successes to promote your accomplishments. They will help build authority with potential patients.