How To Get the Best Medical Website Design?

Best Medical Website Design for Doctors

Why Is Design Important?

While the success of your practice depends on the quality of your service, your website is often a patient's first point of contact.

In an age where most refer to Google before making almost any decision, your website is your practice gateway for most patients.

90% of people Google health information, and everyone Googles you before their first visit.

A successful medical website should become a vital tool that can be used to both attract new and retain existing patients. A website is key to an effective online presence and is a key component of your practice growth strategy.

Essential Medical Web Design Drivers

When considering a new website design it is important to understand three essential design drivers:

Start with the End in Mind - What are your design outcomes - for your medical website design approach to be effective you need to be clear on the reason you’re building your website. They can be defined in terms of what needs you require or your patient outcomes.
Target Audience - Understanding and addressing the needs and questions of your target audience is vital for defining an effective design of your medical website.
Prioritise Your Patient Needs - While you may have a shopping list of outcomes, it is important to prioritise your prospective patients wants and needs, this will help you create a clear design framework.

Positioning - By answering the above questions you will be able to more effectively position your practice and services.

Once these key design drivers have been defined, any website design should both facilitate and be measured by these outcomes. Unfortunately, when based on these criteria, most doctors’ websites lack these basic design elements. Many health websites are pretty but uninformative.

A well-designed and structured website can add value to your patients’ experience and your practice. After all, you are there to help patients, and we are here to help you help more patients.

Potential Practice Website Design Outcomes?

Build Trust

Great health websites are trustworthy. This means the design needs to be professional.

Simple navigation can demonstrate trust and enable finding what visitors require quickly.

Look professional (review design inspirations)
Share information about medical professionals who provide services
Present your medical credentials and expertise with an excellent doctors profiles and imagery.
Add great portrait photos to promote patient interest and trust.
Ensure easy user experience

Establish Authority

Offering reliable and easily understood content that is consistent, clear and answers your patients’ questions.

Define your services
Be found online by patients locally searching for your service
Promote your standing and leadership amongst healthcare professionals
Link to related hospital websites and build links back from hospital websites
Present your services with an Explainer Video
Reassure referred patients
Be found by and engage prospective patients with effective search engine optimisation

Communicate Authenticity

Your website should

Reflect your practice’s brand and personality.
Communicate clinical information (procedural details)
Inform new and existing patients of any practice news.
Use original imagery

While using stock imagery is easy, it is better to use unique and personalised imagery and focus.

Drive Efficiency

Enable online appointments or online bookings
Filter out inappropriate patients
Communicate operational information (address, hours etc)
Improve efficiency by answering common questions and avoiding unnecessary telephone calls.
Automate simple processes like patient bookings, form submissions and information sharing.
Integrate with a range of systems including practice management systems, forms processors, payment gateways and much more

Why is Custom Website Design Important for Doctors?

Custom website design is always better than basic website templates. Custom design allows designers to create a distinct look and feel and offer a unique experience to a practice’s patients.

In a competitive medical market more and more doctors ask to be ranked top for target keywords. This indicates the importance of medical practice websites as a competitive tool. Templated websites are hard to rank effectively on Google search algorithms as Google values uniqueness and creativity.

Check some of the Designs We Like.

Key Website Design Elements for Doctors Website

Your medical website is an online extension of the physical practice, and should always create a favourable first impression.

If you’re building a medical website in 2022, here are some essential web design elements that are applicable to any healthcare website and you need to know.

Design - Great web design is essential for communicating how patients benefit from your service. Creating clear and consistent branding also is essential,
Look Professional - any medical website design concept needs to look professional, and reassure your visitor with complete doctors details and imagery,
Answer Questions - the content of the website needs to answer basic questions and anticipate advanced questions such as being clear about what a visitor needs to do next. This is where concept marketing will come into play. To meet the needs of the patients, the website must focus on their needs and wants.
Contact - clear information about bookings, telephone numbers, locations and processes should be always available on the page with clear calls to action,
Leadership - a website that is positioned as a leader will rank far better than non-authority websites. A well-designed website can create a sense of leadership and help build a strong reputation using Expert Content, Events and Talks, Media Appearances and Publications & Citations.

Healthcare Website Design & Content

Mobile-First - Google only reviews a practice’s mobile website design when assessing your website rank.
Clear Information - includes information on medical conditions, you’re always going to have certain characteristics that you need to meet. For example, the design will always need to make it easy for you to clearly share information with your website visitors,
Accessibility - is critical, but this should not be at the cost of building websites with beautiful web design.
Suitable Colours - Deciding what colours to use in a medical website design. Bright colours are generally not a good idea for the medical website design. It can be useful to define a palette of 3-4 core complementary colours and apply them consistently to your website and other branded materials. Too much color scheme can cause confusion. Reverse text (light text on dark background) should be used very sparingly

Medical Website Design Challenges

Creating a functional medical website design can be a daunting task for website designers who lack relevant experience.

For non-healthcare designers, common challenges include:

Content Writing - Doctors’ websites tend to require more than the normal amount of content,
Structuring Content - for elements around conditions, diagnostics, treatments and care plans require specialist knowledge, skill and experience,
Unifying content organisation to be easily navigated,
Complying with best practices for healthcare websites tend to drive conservative design and content, this can undermine some website objectives,
Regulation - extra caution needs to be taken in relation to content claims, advertising, data handling and specific industry and specialty understanding,
Standing out - health logos tend to be similar, making it hard to stand out.
Duality - developing medical websites that are both empathetic and informative can be difficult

The scope of medical content and the depth of clinical understanding can be a significant barrier for most web designers. Also, covering the details in a structured fashion so that it is easily understood is both art and science. The content must be tailored SEO.

Our design team aims to meet these challenges and balances aesthetics, functionality, navigation and easy content access through your website so you can provide an improved service for your new and existing patients.

How to Choose a Medical Website Design Company

Every practice deserves a beautiful website, and every practice website we design is unique.

We ensure each custom website reflects your specific needs from small general practitioners clinics, to specialists, and large group practices.

Website Balance

It is important to find the right web development team that can make an outstanding website by utilising the latest design techniques while taking into account your specific needs.

Website Design

Our design team creates your practice websites that both look professional and are tailored to match the practice needs.

We design for mobile-first but also remain user friendly and easy to use over every screen type used including desktops and tablets. Our websites are designed to optimise your visitors’ experience.

Website Experience

Since 2002 we have created over 3,500 medical websites and every month we develop improved designs, more comprehensive content, and hundreds of medical animations. We continually review design trends and learn from every client

We now offer a range of Medical Website Designs tailored to fulfil different medical practice types and budgets.