Medical Website SEO Checklist

Medical Website SEO Checklist 

What we offer as Basic Website SEO

Standard SEO

  • Set up Google Search Console
  • Set up Google Analytics
  • Generate & submit a sitemap
  • Create a Robots.txt file
  • Check Search Console for manual actions
  • Make sure that your website is indexed

SEO Tools

  • Google Search Console
  • Google Analytics

Technical SEO

  • Leverage "Inspect URL" feature in Google Search Console
  • Ensure your website is mobile-friendly
  • Check your site's loading speed
  • Make sure you are using HTTPS
  • Check the page depth
  • Check for duplicate versions of your site
  • Use an SEO-friendly URL structure
  • Check canonical tags

Technical SEO Tools

  • Google Search Console
  • Google Analytics
  • Google PageSpeed Insights
  • Google's Mobile-Friendly test
  • Site Audit Tool
  • Structured Data Markup Helper
  • Merkle Schema Markup Generator

On-Page SEO

  • Check & fix duplicate, missing & truncated title tags
  • Find & fix duplicate, missing meta descriptions
  • Find and fix multiple H1 tags
  • Add title & meta tags, and page content

On-Page Tools

  • Content Audit
  • Topic Research
  • SEO Writing Assistant

Off-Page SEO

  • Link to Google Maps (where verified)
  • Build out Google Three Pack
  • Implement Google Local Schema
  • Link to existing Social Channels
  • List to Hospitals, Colleges and Associations

Off-Page SEO Tools

  • Build out Google Three Pack
  • Implement Google Local Schema
  • Link to existing Social Channels

Technical SEO

  • Ongoing review of above
  • Find & fix crawl errors
  • Regenerate & submit a sitemap after changes

Technical SEO Tools

  • Google Search Console
  • Google Analytics
  • Google Search Insights
  • Google's Mobile-Friendly test
  • Site Audit Tool

Advanced SEO Checklist

Adv On-Page SEO

  • Organise topic clusters
  • Find & fix keyword cannibalization
  • Update outdated content
  • Optimise images for SEO
  • Improve content readability

SEO Tools

  • Content Audit Tools
  • Topic Research
  • SEO Writing Assistant
  • Bing Webmaster Tools
  • Yoast
  • Dynomapper

Ongoing Technical SEO

  • Ongoing review of above
  • Find & fix crawl errors
  • Identify & fix broken links
  • Find & fix orphaned pages
  • Add structured data & FAQ Schemas
  • Regenerate & submit a sitemap after changes
  • Improve title & meta tags, and page content
  • Run a content audit and prune content

Technical SEO Tools

  • Google Search Console
  • Google Analytics
  • PageSpeed Insights
  • Google's Mobile-Friendly test
  • Site Audit Tool
  • Structured Data Markup Helper
  • Merkle Schema Markup Generator

More Keyword Research

  • Identify your competitors
  • Conduct a keyword gap analysis
  • Find your main 'money' keywords
  • Find long-tail keyword variations
  • Find question keywords
  • Analyse the intent of pages that rank
  • Create a keyword map
  • Prioritise by search volume & keyword difficulty

Keyword Tools

  • Keyword Tool like Keyword Surfer
  • Google Ads
  • Topic Research
  • People Also Ask
  • Answer The Public

Off-Page SEO

  • Set up and optimise Google My Business
  • Set up Bing Webmaster tools
  • Setup Link to Google Maps (where verified)
  • Extend Backlinks to all Social Channels
  • Build Listings Links from Local Directories
  • Analyse your competitor's link profile
  • Conduct a link intersect analysis
  • Steal your competitor’s broken backlinks
  • Leverage Digital PR
  • Implement the Skyscraper technique
  • Turn unlinked mentions into links

Off-Page SEO Tools

  • Backlink Audit
  • Backlink Analytics
  • Backlink Gap
  • Link Building tool
  • HARO
  • Prowly
  • Google My Business
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