Perth Migraine Specialist Website Design

If helping patients can be achieved by answering their questions, your website's content structure needs additional information.

If you engage your visitor by addressing their questions first (problems/conditions) and then linking them to your solutions (services), you will fulfil both your visitor’s needs and your outcomes more successfully.

80% of searchers start with their symptom, pain point or preliminary diagnosis - this should be considered the entry point for many patients and an important part of their journey. Pain points can be seen as terms like: shoulder pain, crooked smile, blood in urine, etc.

General Website Questions

Practice Positioning

Some questions we need an understanding of are:

Practice Target Audience

• How would you summarise your practice to your target patient?
• What are your target patients' greatest pain points?
• Chronic Migraine Sufferers
• What are their problems in common language?
• Migraine relief
• Migraine headache
• Migraine Fixes
• Migraine remedies
• What are your 3 most common questions (more is better)?
• What is a cure
• How can I get relief
• What are the causes
• How Do I Prevent
• What keywords would patients use to find a solution like yours?
• How can you group your target audience (Age, Sex, Geographic, Socio, Econo)

Practice Difference

• What are your target patients' most common irritations about other doctors like you?
• Why should a patient choose you?
• How can you solve their problems?
• What makes your offer special?
• How do you differentiate your service?

Basic Content Analysts

The website content structure should be clear and easy for visitors and Google to crawl. By helping answer patients' questions Google helps searchers find you.

Below is a partial content structure, we would like your feedback.

Migraine (eg: Migraine common name - Chronic headache pain)

• /Migraine-description - what is Migraine, how is it categorised or defined
• /Migraine-anatomy - any anatomical or pathway information around migraines
• /Migraine-types - types of Migraine
• /Migraine-impact - how does Migraine affect your anatomy
• /Migraine-causes - what are the causes of Migraine (known and unknown)
• /Migraine-impact - how does the condition affect your health (eg: pain) or life
• /Migraine-symptoms - what signs or pathology is evident with Migraine
• /Migraine-stages - what are the stages of Migraine Headaches
• /Migraine-diagnosis - what pre treatment tests used to diagnose Migraine
• /Migraine-untreated - what are the consequences if Migraine goes untreated

The Treatment (eg: surgical and other options)

• /treatment-options - what treatment choices or options are available for Migraine
• Surgical
• Clinical
• Non clinical
• Alternative
• /treatment-other - what alternative treatments are available for Migraine
• /treatment-approach-Botox - overview Botox Injections for the treatment of Migraine
• /treatment-why - outline features and benefits of one approach vs another
• Effective in preventing migraines
• Reduces migraine frequency and intensity
• Reduces nausea associated with migraine headaches
• The treatments are quick and last 3-4 months
• /treatment-procedure - detail specific steps for each treatment procedure
• /treatment-preparation - advice on preparation for treatment
• /treatment-post-op - describes stages of recovery and care plan
• /treatment-outcome - answers what the patient should expect
• /treatment-downtime - answers lifestyle or off work duration
• /treatment-prognosis - reviews patients possible outcomes
• /treatment-costs details - costs and funding options
• /treatment-other -
• research,
• links,
• videos,
• case studies
• etc

Link to Website: https://www.perthmigrainespecialist.com.au/