Website Redesign for Perth Migraine Specialist Neurologist

Website Plan

Dr. Julian Rodrigues completed his Bachelor of Medicine and Bachelor of Surgery in 1995 at the University of Western Australia Medical School and was admitted as a Fellow of the Royal Australasian College of Physicians in 2004. Practising primarily at Hollywood Medical Centre & Private Hospital, Nedlands, WA. He holds positions as a neurologist at the Fiona Stanley Hospital Department of Neurology and Joondalup Health Campus.

The client's target patients are more commonly women (18 percent of women compared to 6 percent of men) that typically range in ages between 35 and 55. Key visitors are prospective patients who are looking for a solution to their headaches and who maybe looking for a second opinion as to the right path.

The purpose of the website is to promote his expertise and advanced therapies for the treatment of a chronic migraine, and position the practice as leaders in their field in WA.

Website Design

The website needs to feel fresh, contemporary, warm, clean, and professional. Uncluttered and consistent throughout.

The website needs to support the patient's’ sense that Dr. Rodrigues and his team are the right choices professionally as well as showing a caring, professional, safe and local service solution.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The well structured conditions and treatments as well as the equally important non-clinical content has proven to be very important also.

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.

Old Website