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Medical Website Content

Medical content is important for Google and your human website visitors. Good Medical Website Content must be complete, clear and easy to crawl..

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Benefits
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Process
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Medical Content Benefits

What Google Wants ...

"to help and answer searchers' questions"

Google searchers are your prospective patients, and by helping Google's searchers answer their questions Google will serve your page more.

Therefore your content is important and in order for your website to be optimised for both your Target Patients, and Search Engines, your Content standard needs to be high. Google ranks your pages and website’s worthiness by evaluating each page's quality, value and ranking signals.

Why Medical Content Is Important?

Content signals that drive SEO can get quite complex but include:

Content Keywords, Synonyms & Intent Matching
Topic associations and co-occurrences (e.g. “best” could be associated with healthy, nutritious, low fat or a kcal count)
Audience - words, sentences, and paragraphs need to match the target's reading level
Page Structure & Flow - Headlines, sub headlines (H1, H2, H3’s) are evaluated keenly and need to match the first three points well
Tagging, Anchors and Links:
Content - Length and Comprehensiveness needs to be suitable for the topic, and does it answer the patients' questions
Supporting non-text content - like Video, Diagrams, Audio, Interactive Tools and Calculators, Comparison Tables, GIFs is also significant
Google Trust - Google’s algorithms seek to measure the trustworthiness of your website. They look for accuracy and validation signals.

For health terms the YMYL Factor is important (your money or your life) and topics need to be accurate and comprehensive.

Types of Content

For medical content searches, Google categorises credibility higher.:

Clinical Content

Conditions
Diagnosis
Treatments
Medical Questions (some examples)
Patient Journey or Care Plans
How-to Guides
Case Studies or Before & After
Comparison Tables
Choices Explained
Clinic Tour

Non Clinical Content (basic some examples)

About
Profiles
First Visit
Contact
For Referrers

About Content for Doctors

Effective Medical Website

Content should be:

Drafted for the public to understand,
Complete and accurate without gaps,
Logically structured for Google optimisation,
Easy to navigate and find useful information,
Keyword Focused,
Address patients questions, and
Quick to read on a mobile device

All Medical Website Content

Should be

Structured & Optimised with H-Tags & Links,
URL, Meta, Page Description Keyword Targeted, and
Elements are optimised naming, Alt Tags, and Sizing.

MEDICAL CONTENT SAMPLE

Medical Content Process

Our website content method requires clients feedback or review within 14 days.

Sitemap

Topics required
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Draft Content

For review & feedback 14 days
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Iterations

Versions reviewed
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Application

Content added where required
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The Best Medical Content Method

Your website content should be structured to address most of these critical keyword related questions.

What is the Problem?

Create a logical way to address visitors questions:

What is 'your condition' or problem
Common Terms - does the problem have common names
Who does it affect - who is at risk or who most commonly are affected
Anatomy - where & how does 'your condition' affect your anatomy
Causes - what are the causes of 'your condition'
Impact - how do the 'your condition' affect your health (eg: pain)
Symptoms - what signs or pathology is evident with a 'your condition'
Types - what are the types of 'your condition'
Stages - what are the stages of 'your condition'
Untreated - what are the consequences if not treated
What Next - how and why take action

So well structured content looks like this->

What is the Solution is?

Then help them understand your service

What treatment or solutions offered? name and description
Why, overview specific approach for the condition
Outline features and benefits
Procedure - detail specific steps
Preparation - advise on any pre-surgery preparation
Post-op - immediately after surgery then stages of recovery
Care Plan - describe multidisciplinary care approach & plan
Outcomes - answers what the patient should expect
Downtime - answers lifestyle or off work duration
Prognosis - reviews likely outcome and risks
Costs details - costs and funding options
Other issues: research, links, videos, case studies etc
What options or alternative treatments are available

Extra Medical Content Fees

The agreed page count is included in your website development agreement for extra content the following applies

Service	Set Up (inc GST)	Support Fee
Agreed pages	included	n/a
1 Page (800 words)	$341	n/a
5 Pages	$341	n/a
10 Pages	$616	n/a

Each content submission includes three submissions & two redrafts.

CONTENT ORDER REQUEST

Content Terms

Three submissions & Two redrafts, All content requires client review, commentary or acceptance and Delays in response time longer than 30 days after submission can incur extra fees

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