Doctors Profile Page
Your photo is important. It must project confidence, trust and approachability. Things to consider include:
- Smile but look professional
- Be in focus and well lit
- Head and shoulder only
- Wear consulting attire (1 photo)
- One doctor per photo
- Orient Landscape (not portrait)
- Keep portrait current
- Second image look like a surgeon
A Complete Profile Tells a Story
Your profile page is often your most visited page on your website. This arguably makes it the second most important page on your website.
An effective profile, CV or bio page needs to be effective and reinforce your credibility.
Most patients do not understand what it takes to become a surgeon and we believe it important to complete a full profile.
Make it easy to read
The layout needs to be both logical, clear and easy to scan. Most visitors wont read or possibly even understand your journey but you want to reinforce a sense of accomplishment.
By including details, dates, awards, hospitals even recognised brands like clubs or institutions you are referencing touch points that patients, family or referrers may know and trust.
Lastly, while referencing or including images lecturing, accepting awards, participating in charity events or appearing on TV, radio or in the press should also be included.