Doctors Profile Page
Your Best Photo
Your photo is important. Things to consider include:
- Smile but look professional
- Be in focus and well lit
- Head and shoulder only
- Wear consulting attire (1 photo)
- Wear scrubs if also approriate
- One doctor per photo (not a group photo)
- Orient Landscape (not portrait)
- Keep portrait current
- Second image look like a surgeon
Your photo should say to a prospective patient that your are professional, approachable, confident and trustworthy.
Your Full Profile
A surgeon's profile page is often your most visited page on a medical website.
This arguably makes it the second most important page on your website and must build credibility.
An effective profile, CV or bio page needs to be easy to understand.
Make it easy to read
By using headlines, subheads, short paragraphs and images, a well structured and logical page allows visitors to easily scan your profile page and gain a clear understanding that you are the right choice for them.
Most patients do not understand what it takes to become a surgeon or the continuing training required.
Your profile page should include all the elements to tell your story and address a patient's concerns.
Most visitors wont read or possibly even understand your journey but you want to reinforce a sense of accomplishment.
Build Trust & Credibility
By including details, dates, awards, hospitals even recognised brands like sports clubs or institutions, you are referencing touch points that patients, family or referrers may know and trust.
Tell Your Story
Pictures help to tell your story, a picture can show a surgeon in action:
- in surgery or consulting,
- research or lectures
- ongoing training or conferences
- helping other doctors,
- accepting awards,
- participating in charity events
- appearing on TV or Radio
- any press commentary or mentions.