WHY CONSIDER MEDICAL CONTENT MARKETING?
According to Google quality website content is still one of the key factors in determining high Google search rank.
Everything you write, upload, post, share and comment on is considered content. It can be text, images, videos, slideshow etc. Really anything that can be consumed or enjoyed by your current or future patients.
Practices that blog enjoy far more inquiries
Every dollar spent on content generates 300% more inquiry than any other form of marketing - Demand metric 2016
Consider the following statistics
40% of website visitors believe visual design is a key driver for credibility and engagement
Content Marketing is the single most effective SEO tactic,
Blogs improve page indexing by 400%
90% of the information that comes to the brain is visual - Most smartphone users watch short videos once a day
Video attracts more attention than any other content forms
Good content doubles website page links
70% of people prefer to learn about a doctor by articles
27,000,000 content pieces are shared daily - Nielsen
72% of marketing experts believe Content Marketing is more effective than push advertising
Your patients and 400 million people read blogs monthly
People spend 50% of their time online reading content.
Still unsure - OTHER THOUGHTS
That is talking to patients who are looking for your service but have not heard of you before.
This is where communicating your practice’s services and your professional credentials is needed. A challenge that needs to be handled ethically but effectively.
Become a medical thought leader
Build a clear and dominant online profile
Our content mission is to help medical professionals be found more easily online
Don't Get Left Behind
Know First Be First, Benefit First
Focus more time on what you would rather be doing
Attract more of the right patients
Content Marketing Outsourcing
Outsourcing content marketing can work: One of the reasons that practices do not invest in content marketing is because they believe it will take away from their existing marketing efforts. Their employees need to spend time creating blog posts and promoting them.
Understandably, it’s tough to make this kind of commitment when most employees are already overworked. On top of that, most employees lack the experience to create effective posts that will get results. They stop too early and conclude that it’s not effective.
Effective Content Marketing requires a plan and objectives, a clear target audience, resources to execute a content strategy and the expertise to develop the content.
Being seen as a thought leader is the ultimate Content Marketing outcome. It drives traffic, conversion and margin. While it is rarely a specific objective for many Doctors it should be.
Positioning your services, and helping patients with authentic content that also speaks about your beliefs, processes, experiences and thoughts can be powerful accomplishments. Authenticity and quality always make a difference: