We Want to Start With Your End in Mind
Before we can define how we will can help, we need to understand more specifically what a clients needs are. Once we know where the practice wants to be we can then focus on how to get there.
Our Understanding Of Your Needs
Typically most doctors want to be found for their name when people are looking for them. They want to look professional and answer questions like:
Who Are You?
What Do You Do?
Where Are You Located?
A website and marketing strategy can consist of many elements, and because other clients want other specific outcomes like positioning, targeted keywords relating to conditions, procedures, communicating niche or competitive advantage and even thought leadership. It is best to be clear on these outcomes and approaches from the beginning.
What does Success look like?
The right outcome can be different from one practice to the next. We offer services to address many outcomes.
THE FIRST STEP
Your website is a similar journey, so before before you start we like to know the answer to a simple question. What Is the website’s purpose?
Some Typical Outcomes?
Some website outcomes a doctors look for are:
Project a professional service through contemporary design
Address visitors problems and questions by sharing your information
Direct visitors on easy and clear pathways and options
Educate targeted visitors with answers, advice and information
Engender trust by demonstrating your expertise
Differentiate, niche or position your service favourably and maybe add WOW
Promote your expertise, competence, experience maybe uniqueness
Engage a wider audience than you currently are exposed to
Improve your online visibility or special offers
Make it easier for others to refer to you
Resolve existing or common barriers and drive Inquiry
Convert online searchers to practice callers.
We ask you for your outcome as your answers ensure we are all on the same page.
All of the Above - Or focused?
The internet loves niche and a focused website is more likely to achieve few outcomes.
While saying "all of the above" is not uncommon, you should be careful what you wish for. You can talk to everyone about everything all at once. Some important tests to consider while defining your outcome are:
Who you are talking to - who is your audience?
What concerns, pain points or questions do they have?
What answers are they looking for from you?
Do they use emotion rather than facts on their decision journey?
Would they rather hear stories?
How does your website outcome fit in with your other practice activities?
We would recommend a smaller prioritised set of outcomes as this gives our design team a more accurate understanding of your needs.