Redesign Case Study


Coastal Orthopaedics


  • Coastal Orthopaedic based in Perth
  • Original website developed by YPO - 2011 
  • Logo pre-existing, so colours and fonts pre-defined
  • Understood the need for improved online presence
  • Aimed at optimising the surgeons profiles online
  • Wanted to offer extra resources to patients
  • Aimed at assisting referrers with useful information


  • Nov 2016 we were commissioned to create a redesign
  • The first design was rejected as too much, we then simplified the design.
  • Dec 2016 design approval reached (4 revisions)
  • Existing content was reviewed, restructured and rewritten for patient engagement & search engines
  • Other clinical and non clinical content was also added


  • Feb 2017 the new surgeons website went live
  • The client has continually requested ongoing changes and added fresh content
  • Greatly improved traffic and competitive ranking for target keywords
  • Mobile browsers make up +70% of visitors