Off Site SEO

What is Off Site Optimisation?

Unlike On Site Optimisation, Google looks to off site activities as credibility markers that can build authority and help with online visibility. It is critical as part of your online outreach program to connect.

SEO work done off the website is typically started after the website goes live. The activities can include the following:

Authority Listings

  • Google+  and Maps
  • Bing and Yahoo Listings
  • Manual Directory Listings
  • Local Directory Listings
  • News Feeds

Linking Strategy

  • High Page-Rank or authority Inbound Links
  • Hospital Website Back links
  • Colleges & Association Website Back links
  • Supplier and Board Back links
  • Directories and Authority Links

Content Strategy

  • Submissions incl Pictures and Infographics
  • Blog and Video Postings
  • Slideshows and How to Guides
  • eBooks and Guides
  • Social Bookmarking
  • Off a free screensaver
  • Email Marketing

Standard Listings

  • DMOZ
  • Yellow Pages
  • Delicious
  • Digg
  • Aussie Directories
  • StartLocal

Social Media

  • Content Creation and Blog Submission
  • Distribution to your Platform Channels
  • Social Bookmarking Submissions
  • Article & Press Releases Submissions
  • Local and Directory Submissions

Review Strategy

  • Attract positive reviews
  • Likes and Social Acceptance
  • Slideshow commentary
  • Re submissions and Bookmarking
  • Content Views and Visitors

Important Actions

  • Supported and Timed Press Releases
  • Ensure staff know web address, add to name tags
  • Add to website to message on hold
  • Include web address on EVERYTHING
  • Give away your URL: T Shirts, coffee cups, etc
  • Add URL to all advertising, referral pads & stationery
  • Create mobile app for engagement

Other Listing and Linking Sites

  • White Pages
  • Whereis
  • College and Association Websites
  • Hospitals and Supplier Websites
  • Popular Blog and other well trafficked websites