YOUR MEDICAL WEBSITE SEO CHECKLIST
Get Noticed By New Patients
To be noticed by new patients online, doctors and dentists need to continually improve their online search engine rankings. Whether you do this or need our help, we list below is a comprehensive checklist of key items that should be part of your practice’s SEO strategy:
What is the Starting Point?
Establish a benchmark. Before starting any medical advanced SEO activities, note where you’re currently at by understanding the key analytics such as rankings, visitors to the site, conversions (visitors who fill out a form), and bounce rate.
We Google Analytics through the Google Search Console ay Google Webmaster Tools to better understand your medical website’s current and past performance, and to measure the improvements as you implement SEO.
Set Goals to Target
Identify goals. Your benchmark data should also be a window into where you are doing well, and what areas you can improve upon. Other metrics to consider are increased reach, page visits, time on page, decreased bounce rates, or improved conversions.
Clear goals will help you identify how success is measured.
Page Titles and Meta Description
Optimise page titles and meta descriptions.
Page titles and meta descriptions are within the code of each web page and should be unique for each page on your website.
This text is also displayed on search engine results pages to give searchers an idea of what your website is about.
To optimize your page title and meta descriptions, add relevant keywords and include your practice’s city and state within the copy. Note that the page titles must remain under 60 characters and meta descriptions under 156 characters.
Optimise Website Content
Optimising content requires a balance of including enough keywords within your copy for search engines while also sounding natural to readers.
Ensure the headers and H tagging cascades down each page and addresses searchers’ questions.
Assign specific keywords to each page of your website and include them in paragraphs, bulleted lists and in the call to action of the page.
Off and On-Page Consistency
Check name, address, and phone data across all online directories is accurate and the same. Consistency is key.
Make sure that your website contact information matches all of your online directories, and vice versa. This is important because Google triangulates this information with other third-party sites.
Inconsistent information across various websites confuses Google and deters it from ranking your website in search results.
If we have not claimed ownership of your Google My Business (GMB) listing and other online directories, contact us immediately.
Your GMB listing must be claimed and verified by your medical practice to give Google confirmation of your location.
This is critical since Google utilises location and proximity as a ranking factor, so when someone searches for a practice near you, you’ll appear higher than someone farther away.
In addition to claiming your GMB profile, you want to ensure you don’t have two profiles with the same or conflicting information.
Once you claim GMB, repeat a similar process across these all the top local listings and directory websites for a complete list contact us.
Remember to ensure consistency with your practice name, address, and phone number.
EMBED GOOGLE ON YOUR WEBSITE
Embed your practice’s verified Google Maps listing to your website. A minor, yet impactful step. Embedding a map on your site helps confirm to Google your true location. Note: this step must take place after you claim and verify ownership of your Google maps listing.
How We Can Help With Your Online Ranking
SEO can be complex but by ensuring these key SEO strategies have been taken into account can help you grow your online visibility.
Improving your SEO is one of several online strategies we use to help doctors connect to prospective patients. To learn more about improving your website’s rankings in 2019
Contact Us and we can perform a Free SEO Audit of your website.
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