Why You Need to Clean Up Duplicate Listings for Medical SEO

Have you ever had a patient call in to ask where your practice is located because their GPS took them to an old practice address, only to miss their appointment?


When someone searches the Internet for a specialist in your area, is it difficult for your practice to show up on the map results?

Answering yes to either of these questions could mean that you have duplicate practice listings for your practice.

What Are Duplicate Listings

Duplicate listings are multiple listings within the same online directory (e.g. Google Maps, or Hotfrog) with inconsistent practice information. People and search engines depend on this information to find you.

A clean presence on local online directories is one of the most important, yet neglected, search engine optimisation (SEO) components by Medical Practices and Medical Professionals seeking to improve their online visibility.

Your Google Rank Factor

A study found that collectively, local practice directories account for over 20% of ranking factors. Consistency of NAP (name, address and phone) information among online directories is the number 2 ranking factor in Google’s map results in search engine results pages, referred to as the Snack Pack.

This means your name, address and phone information must be consistent across all online directories to have a chance at ranking favourably in local search results.

Google Maps

You also must ensure that your practice appears in only ONE listing, per each directory. This is particularly important in Google Maps.

Multiple listings for the same practice location in a single directory leads to trouble with ranking well within Google’s Snack Pack. Because Google Maps accounts for nearly 15% of local search ranking factors, this article will concentrate on duplicates specific to this directory.

Common Google Maps Issues

Common Google Duplicate Scenarios and How to Solve Them:

Problem #1: Change Location

Your practice changed locations but the old address is still showing.

Solution: Claim your old practice listing using phone verification and then change the address. The old phone number will have to be in service for this to work. If you have already claimed the listing with the old address, simply log in to your Google My Business dashboard and update the address (this may prompt re-verification).

Learn how to claim your practice on Google Maps here

Problem #2: Practice With Multiple Doctors

You found a listing for your practice and another one for each doctor at your practice.

Solution: Find all listings on Google maps and submit a report for each repeated listing that you find. Generally, they will be the listings that contain each doctors’ name. After you find a listing on Google Maps,

  1. Scroll down to find a “suggest an edit” button near the practice hours:

  2. Click on “suggest an edit”

  3. Then toggle to “yes” when asked if this “Place is permanently closed or doesn’t exist”

  4. Finally, select the “duplicate” option and submit the form


If you do this while logged into your Google account, you will get an email confirming the report submission. Once you report each duplicate listing, claim the remaining listing (the one with your official practice name) by going through the phone verification process.
Learn how to verify your address on Google Maps here

Problem #3: New Owner

Solution: You bought a practice from another doctor. Do not set up a completely new listing for your new practice! Instead, find the Google listing under the name of the practice that you bought and claim it through the phone verification process.

If the listing is verified under the old doctor or dentist, simply request an ownership transfer through Google’s form. The owner will get an email and will then be able to transfer ownership of the listing to you through an existing Google account.

Learn how to transfer ownership of a Google Listing here

Other Listings to Clean Up

Other Top Directories to Consider for Duplicate Clean-up:

Below are some of the top directories for doctors, dentists and vets according to Moz Local Citations.

You’ll need to identify which directories have duplicate listings and then report them according to each directory’s guidelines. Then, claim any listings that you did not report by registering with a practice account in each directory.

Each process will be different, but all may require phone verification through the practice phone number so make sure be at the practice.

Bing, Facebook, TrueLocal, YouTube, LinkedIn, Twitter, Pinterest, Instagram, Hotfrog, Womo, White Pages, ZoomInfo, Yelp, Superpages, Start Local

How We Can Help With Your Local Listings

Managing your Online Citations is a process and can help you grow your online visibility. We can help your practice list and manage these listings.

Contact Us and we can perform a Free Listing Audit of your practice.

Find Out More  - HERE