What Doctors Should Post on Twitter?

We’re all told to get on social media, as it’s one of the easiest ways to make a connection with our patients and build a practice brand.

The thing is that there are just too many social media platforms out there, and each has a certain audience, etiquette, and requirements.

How can we optimize content for all — or some — of them in the smartest, most efficient way possible without burning out?

Let’s take a look at what kind of content is best performing on Twitter and how to optimize your posts in a way that speaks to the audience, boosts your online visibility.

Why Twitter for Doctors?

You want to engage and keep in touch with patients, and you need a Twitter page.

Do people still use Twitter?

Yes, patients tend to be active on Twitter, asking questions and seeking advice. If there is a controversy, one of the first places they turn to is Twitter, where they expect their query to be answered pretty fast.

Be Progressive on Twitter

Just being active on Twitter makes you look professional and can strengthen confidence in your practice. For this reason, we recommend doctors be on Twitter. 

You can use it to engage with your patients, solve their problems and promote your service.

You can also use Twitter to tweet news about your practice, build up momentum for a service launch — and you can even use it to check your colleagues.

Another good thing about Twitter is that it’s designed so that post can go viral momentarily when done properly.

Patients can also subscribe to Twitter Lists to stay up to date with trends and keep in touch with experts in your niche — or create one yourself to make connections. 

It's an excellent way to organize and curate the content you are interested in.

But perhaps the best thing of all is that Twitter lets you see what your customers are saying about your brand and your products and/or services.

It’s important to remember that Twitter isn’t going to land you a tremendous amount of conversions overnight. It’s really for building a connection via service. 

When you use Twitter, think of your long-term game.

What Doctors Should Post on Twitter?

  • Visuals. Don’t be afraid of tweeting GIFs and videos.

  • Polls. Polls invite interaction.

  • Curated content. Retweet relevant content that’s entertaining or educational.

  • News. Retweeting news related to your specialty is a must. 

A simple approach when retweeting is commenting with one of two statements. These could be using words to the effect:

  • I agree because …, or

  • I disagree because ...

Make your Twitter the place where people can keep in the loop with the latest happenings in your niche:

Twitter Don’ts:

  • Don’t use auto-commenters.

  • Don’t be selfish with your tweets — promote your stuff, but tweet informative and engaging content, too.

  • Don’t be a twitter bot. No one likes a twitter bot. So don’t be one.

  • Don't get into controversial debates on your business account. 

Twitter Needs Continuity

Twitter was a tough nut to crack because it’s so noisy. But when you start adding a link to your Twitter profile everywhere you go and follow that up by actively working on your Twitter account, things build.

Twitter is a lot of work and progress can be slow. We find that retweeting relevant content is a great way to go, but the thing we like the most about it is that you can speak directly to your customers there and then address their concerns.