Website Redesign Melbourne Weight Loss Surgeons

Website Plan

Melbourne Weight Loss Surgery is a group of specialist health care providers delivering a premium, tailored weight loss service for people who have serious concerns about their weight. The practice is based on a number of locations around Melbourne.

The client's patients are typically females and males aged 21-40 living in and around the Melbourne area.

The website needs to fulfill prospective patients concerns that they offer a complete managed service from consultation & diagnosis, suitable treatment, great support team and a full care programs.

Website Design

The website redesign needed to be more sophisticated and have a professional website feel, but also stand out. The home page was simplified to reduce cognitive overhead by having less menu options and movement.

The new website redesign supports a patient's’ sense that their practice is the right choice. It should promote and be found for targeted keywords, quickly engage ideal patients, help targets on their decision journey, and answer key questions about what they should do next.

Old Website


Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The well structured conditions and treatments as well as the equally important non-clinical content has proven to be very important also.

The Client supplied some photos and person clinical insights.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised to work on all devices at any resolution.

Bariatric Websites are a competitive medical service the new website ranks no. 1 for its service area in Melbourne

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.