Melbourne Upper GI & General Surgeon Website

Website Plan

Dr Mary Ann Johnson is a General and Oesophago-Gastric Surgeon for benign and cancerous conditions in Melbourne.

Dr Johnson's patients are both men and women, typically ranging in ages between 40 and 70, but also sporting injuries for young sports people. Her target patients are those looking for surgical expertise, second opinions, and those who have been suffering discomfort or pain for a while.

The purpose of the website is to improve her practice’s online visibility - especially in Melbourne and position the practice as a specialised Gallbladder, Hernia and Oesophageal & Gastric cancer specialist.

The website needs to support the patient's’ sense that Dr Johnson and the team are the right choice professionally as well as showing a caring, professional, safe and local service solution.

Website Design

The website needs to be fully mobile responsive with a fresh, contemporary, warm, clean, and professional feel.

The website design should focus both to promote and to help support patients. It should promote his focused expertise and advanced treatments for Gallbladder disease, Hernias, and Cancer conditions; position the practice as a leader in advanced general surgery; and ensure visitors that Dr Johnson is safe hands for minor and complex Gastro-intestinal surgery.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The well structured conditions and treatments as well as the equally important non-clinical content has proven to be very important also.

The Client supplied some photos and case studies to exemplify some common patient treatment paths.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.