Videos Marketing Works
Sharing content in social media can be quite powerful, especially when it comes to video. Video is a great way to educate patients and increase their understanding of a product or service, while improving your organic search engine optimization. Building a video library on your YouTube channel is easy, and can help you grow your practice.
Reading unfamiliar content online can be alienating. Your website should become a source of information that is easy to understand.
We know “How To…” videos, or “Educational” videos are where your patients go to, to learn more. Why not add more of this content to your website or blog?
Better Patient Understanding
- Videos increase people’s understanding of your service or a procedure by 74%
- 40 percent of learners respond better to visual information than text alone
- Visuals are processed 60,000 times faster in the brain than text
- Visuals have been found to improve learning by up to 400%
Make Video Content Obvious
Doctors websites should showcase information that is easiest to consume first. This means videos, GIFs and imagery.
Improved understanding also leads to greater patient satisfaction.
Improved Patient Satisfaction
Because expectations can influence a patient’s satisfaction level.
Setting realistic expectations and helping with knowledge assimilation can lead to a more comfortable and happier outcome.
Use More Video Content
By adding videos to your website, blog and social channels you will help your patients, as well as help you, with more traffic, and improved Search Engine Optimisation (SEO).
Your Practice Online offers hundreds of 3D animations for 13 surgical specialties. All of these educational videos play on PC’s, Macs and mobile devices.
These medical animations help in the transfer of information and are supported with narration to help make difficult surgical procedures easy to understand. They avoid explicit or challenging imagery which can be difficult for some patients to watch.
While video content creation can be expensive or time consuming, it is worth the effort over the long term.
By answering and helping your target patients questions, using video, you are improving your online profile, reputation and content depth, online.
Google wants what your patients want, and if this helps you that is also good.
Benefits of Video Marketing
There are over 300 hours of video are uploaded to YouTube every minute! Total number of people who use YouTube – 1,300,000,000. Almost 5 billion videos are watched on YouTube every single day.
More than half of YouTube views come from mobile devices. Video also enhances your search engine optimization (SEO).
Videos are prioritized by Google – A 2009 Forrester Research study found that pages with video are about 53 times more likely to rank on the first page of Google search results.
Videos also help you stand out in the search results with the addition of a video thumbnail.
Time to start building your video library on your YouTube channel!
Here are some suggestions for types of videos to create:
- “Meet the doc” – introduce yourself, your core mission and your services.
- Patient testimonials – patients should talk about how they felt before their treatment, why they decided on the treatment and how their life has changed.
- Preparing for surgery/Surgery expectations
- Expectations for recovery
- Patient education – animations to highlight your top procedures. Check with your equipment manufacturers as they may have videos already produced that you can post on your channel.
- Surgical procedures – an abbreviated surgical procedure may be interesting to best demonstrate a procedure. Be conscious of your ‘patient’ audience and focus on the procedure so you don’t increase fear of surgery.
- Local news stories – featuring you, your practice or your affiliated hospital.
Your videos can be great content for your Facebook posts and other social media channels.
Videos will typically capture more attention in the newsfeed than a photo. Keep in mind that attention spans are short these days, so use a catchy title to capture interest, get right to the point and keep it between 30 seconds and 1 minute. Shorter is better!