Foot & Ankle Surgeon Medical Website Redesign

Website Plan

Dr Andrew Higgs is an Orthopaedic Surgeon that specialises in surgery of the Foot and Ankle. His practice is located in Darlinghurst NSW.

His patients are more commonly women (compared to men) and with the age range typically between 40-70. Key visitors are prospective patients who are looking for a solution to their feet pain and who maybe looking for a second opinion as to the right path.

The purpose if the medical website redesign is to Improve his practice’s online visibility - especially his new location at the Mater Clinic in Wollstonecraft/Crows Nest; to promote his focused expertise and advanced treatments for Foot & Ankle conditions; and position the practice as a leader in Foot & Ankle surgery

Website Design

The healthcare website redesign needs to be fully mobile responsive, fresh, contemporary, warm, clean, professional and uncluttered.

The website redesign should resonate the key messages that target sufferers and searcher can have relief from the pain associated recurrent arthritic feet, and a better quality of life or sense of healthy freedom.


Old Website

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.