Medical Website Design for Ophthalmology Clinic

Website Plan

The Centre For Eyes specialise in the evaluation and treatment of a wide range of eye-related conditions. The medical practice is located in Bondi Junction, Sydney.

The practice's services include routine eye examinations to advanced eye surgery for complicated eye disorders.

The purpose if the healthcare website design is to promote and be found for targeted keywords; position the practice as a credible and effective choice; help convert visitors to patients; help patients to understand their condition, common screening and various risk factors; answer patients’ questions with information about what and how the services is delivered; help patients to understand their diagnosis, treatment pathways; and help referrers with information and easy referral.

Website Design

The healthcare website design needs to be contemporary and professional as well as being patient focused, visually engaging, and address patients’ needs and questions..

The website design needs to be more like a plastic surgeons website as the practice is in a more demographically affluent area.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.