Website Redesign for Ophthalmic Surgeons



Website Plan

Southern Ophthalmology is a group of eye specialists based at 3 sites, Kogarah, Miranda and Wollongong. The practice provides specialist eye care of the highest standards using the latest diagnostic and therapeutic techniques and imaging technologies.

Their patients are typically older with age-related or degenerative eye disease and school-aged children - both of which are geographically from Sydney (South, East, South West) & Wollongong.

The purpose of this new website redesign is to stand out and help convert patients into a competitive area.

Website Design

The medical website redesign need to be contemporary and professional as well as being patient-focused, visually engaging and address patients’ needs and questions.

The website needs to support a patient's’ sense that Southern Ophthalmology is the right choice professionally as well as showing a caring, and professional service provider.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.