Medical Website Design for Eye Surgeons

Website Plan

Fairfield Eye Surgery is a practice with a group of ophthalmic surgeons specializing in treatment and diagnosis of a wide range of eye related conditions. They provide a range of ophthalmic services including corneal transplants, cataract surgery and LASIK. The practice is located in Fairfield, NSW.

The practice’s patients are both men and women, typically ranging from 40’s to over age 70. Their geographic location the core of their patients are ethnically diverse and specifically Vietnamese, Arabic and Chinese.

The purpose of the medical website design is to improve the practice’s online visibility, help convert inquiries to callers, and differentiate the practice by demonstrating advantages and benefits of the doctors’ service.

Website Design

The medical website design needs to fully mobile responsive, the colours conservative and in keeping with their logo.

The healthcare website needs to focus on the promotional aspect as well as to help support their patients.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.