Orthopaedic Spine Surgeon Medical Website Redesign

Website Plan

Spine Service is located on the St George Hospital Campus in Kogarah, Southern Sydney. The service is primarily a surgical service.

The target patients are both male and female that skew over 50+ of normal Australian ethnicity.

The purpose if the medical website redesign is to answer patients’ questions and drive new patient inquiry.

Website Design

The healthcare website redesign needs to be a cross between professional and modern with strong references to advanced technological approaches.


Old Website

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.