New Knee & Shoulder Surgeon Website

Website Plan

MSK (Melbourne Shoulder & Knee) is a specialised orthopaedic service which prides itself on providing comprehensive, high-quality and accessible care for all patients with shoulder and knee conditions. Consulting rooms are situated in East Melbourne, with other regular consulting locations in Werribee, Box Hill and Mornington.

The target patients are a broad spectrum of aged patients and conditions that comprise of sports injuries, occupational injuries, and age/degenerative conditions.

The purpose of the new knee & shoulder surgeon website is to help prospective and existing patients with targeted outcomes such as: more traffic through better SEO, and improved conversion through improved engagement.

Website Design

The medical website design needs to be have a contemporary design to reflect new rooms that is uncluttered and consistent.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.