Orthopaedic Surgeon Website Redesign



Website Plan

Dr Michael South has been a specialist orthopaedic surgeon since 1991; specialising in surgery of the Hip, Knee, Hand & Wrist and Foot & Ankle. His practice is dedicated to delivering professional, modern and caring orthopaedic practice to the Central Queensland community.

The target patients both men and women, typically ranging from 40’s to geriatric cases.

The focus is on attracting local patients and ensuring they feel there is no advantage in either seeing alternate surgeons.

Website Design

The website should resonate with target patients by promoting him as an expert with experience and success.

The website needs to be fully mobile responsive, uncluttered and with a fresh, contemporary, warm, clean, and professional feel.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old website content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that the old website’s SEO standing is maintained.