THE IMPACT OF ONLINE REVIEWS
Did you know that 72% of patients say they use online reviews to find a new doctor? This not only emphasizes the importance of maintaining a positive online presence, but it’s often a patient’s first impression of you. Here are a few other interesting statistics from a recent study:
19% said they use reviews to validate their provider choices
82% use online reviews to evaluate physicians
48% would go out of their insurance network for a doctor with favourable reviews
There’s no doubt that patients are using online reviews as part of their decision-making process. There are several things you can do to increase the number of online reviews.
Ask patients that have had a positive experience with you to review you online
Have your office staff mention it at checkout
Put up a sign in your office
Send an e-newsletter or email blast to your patients
ADDRESS NEGATIVE REVIEWS
If you happen to get a negative review, it’s even more important to offset it with positive ones. Also, reference our blog on how to fix negative reviews for strategies on how to portray a positive online reputation.
Your SEO (Search Engine Optimization) can also benefit from having reviews online. Online reviews are favoured by search engines - this means that reviews often show up at the top of the search results for a practice’s name.
ATTRACT MORE PATIENTS
Online reviews can be a powerful tool for acquiring new patients. Make sure you claim your practice name on the various review sites to best promote your practice.
Be aware that there may be fake reviews out there generated by bots (a software application that runs automated tasks over the Internet). It’s up to you to confirm actual patients provide reviews.
POWER OF REVIEWS
Managing your online reputation can help put you in control – it can be an effective way to build a positive online presence. Your Practice Online can help you manage your online brand. Call us for more information 1300 880 230