Reproductive Specialist Website Redesign

Website Plan

CREI have member specialists practicing all over Australia and New Zealand. CREI members must devote at least 15 years to medical training and patient care before achieving sub-specialty certification.

CREI's patients are usually young couples and particularly women; patients having difficulty falling pregnant; and those who are withing Australia (and NZ.)

The purpose if the website redesign is to help patients to understand their Fertility and IVF choices; position the members more effectively & overview CREI’s members benefits and credibility.

Website Design

The healthcare website redesign needs to be fresh, contemporary, clean, professional, and friendly - using the old website's colours.

The website redesign needs to address a visitor's basic questions simply and in a visually engaging manner. It should  also needs to reassure the visitor that CREI’s members offer ‘advanced’ fertility qualifications and knowledge when treating patients. 

Old Website

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.