Medical Website Design For QLD Brain & Spine Surgeon
Dr Gert Tollesson is a senior, experienced neurosurgeon with specialist qualifications from Sweden, Norway and Australia. He consults and operates across Brisbane at The Mater Private Hospital, Lady Cilento Children’s Hospital, Greenslopes Private Hospital and makes monthly visits to the Mater Misericordiae Hospital in Rockhampton for specialist outpatient consultations.
Dr Tollesson’s patients typically are both male and female patients but also has a target audience of parents of children looking for safe hands.
The purpose of the medical website design is to answer patients’ questions and drive new patient inquiry. He wants to position himself as a microvascular specialist using advanced technological approaches, who employs the latest precision micro neurosurgery.
The medical website design needs to be fully responsive with the colour like the Swedish flag and a design that is clear and focuses on the doctor's core areas of service, with a professional, individual and modern look.
The website design should be patient focused and needs to engage them by answering - "am I in the right place" and "how can you help."
The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.
The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.
The client was happy with the end result.
The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.
Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.
For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.