Orthopaedic Surgeon Website Redesign



Website Plan

Dr Wilkinson specialises in upper limb surgery, lower and upper limb arthroplasty and sports orthopaedics. He practises at Pimlico, Townsville.

The target patients are a broad spectrum of aged patients and conditions with age/degenerative conditions and sports/trauma injuries.

The focus of the website redesign is to help prospective and existing patients with easy access service; gain more traffic through better SEO; and improved conversion through improved engagement.

Website Design

The website needs to have a contemporary design that reflects professionalism, is uncluttered and consistent.

The website colours will follow the logo but muted; it should also be fully mobile responsive.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old website content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that the old website’s SEO standing is maintained.