Website Redesign for Sydney Orthopaedic Clinic
The Stadium Clinic provides care not only for musculoskeletal injuries but also conditions that may be the result of injury, normal ageing or acute, chronic and overuse injuries. The practice is located in Sydney and services the local and greater community.
Their patients are typically men and women, ranging in children to old age 70, and focusing on degenerative disease, trauma, sporting injuries and general musculoskeletal conditions.
The purpose if the website redesign is to improve the practice’s online visibility, differentiate the practice by demonstrating advantages and benefits of the doctors’ service, and position the practice as a specialised Sports Medicine.
The medical website redesign need to be professional, contemporary, and effective.
The website needs to support the patient's’ sense that practice is the right choice professionally as well as showing a caring, safe and local service solution.
The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.
The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.
The client was happy with the end result.
The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.
Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.
For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.