Medical Website Design for a Consultant Urological Surgeon
Dr David Jefferson is a consultant urological surgeon with over 12 years of extensive experience. His practice encompasses both the public and private sector located in Campsie, NSW.
Dr Jefferson patients are more commonly Women (compared to men) and patients will typically range in ages between 40 and 70. Key visitors are prospective patients who are looking for a solution to their urological conditions and who maybe looking for a second opinion as to the right path.
The purpose of the medical website design is to improve his practice’s online visibility - especially his new location at Campsie.
The healthcare website design needs to be fully mobile responsive. It should be fresh, contemporary, warm, clean, and professional.
The website design needs to promote his focused expertise and advanced treatments for Kidney Conditions including Cancer, Prostate Cancer Kidney Stones conditions; and position the practice as a leader in Stones and Laparoscopic surgery and more specifically advanced tools such as DaVinci Robotic Prostatectomy.
The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.
The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.
The client was happy with the end result.
The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.
Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.
For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.