Medical Website Design for Neurosurgeons
Brain & Spine Centre is the collaboration of Neurosurgeons, Dr Kam and Dr McMaster. They both specialise in complex spine surgery, brain tumors, spinal tumor and trauma. They offer their services in Westmead, Bella Vista, and Wahroonga, NSW.
The practice’s patients are of all ages but tend to be older, geographically they are from Sydney.
The purpose of the medical website design is to promote and be found for targeted keywords, position Drs Kam & McMaster as a credible and effective choice, and help convert visitors into patients.
The medical website design needs to fully mobile responsive, uncluttered, consistent, contemporary, professional, and friendly.
The healthcare website needs to stand out and help convert patients in an increasingly competitive area, be patient-focused, visually-engaging, and address patients’ needs and questions.
The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.
The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.
The client was happy with the end result.
The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.
Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.
For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.