Website Redesign for Melbourne Weight Loss Surgeon



Website Plan

Dr Michael Hii an oesophago-gastric surgeon who specialises in diseases of the oesophagus, and stomach. His practice offers consultations across much of Victoria, including Box Hill, Bundoora, Fitzroy, Frankston, Werribee and regional sites including Bendigo and Whittlesea.

The surgeon’s patients are typically female and males, aged 21-40, and geographically from Melbourne.

The purpose if the medical website redesign is to promote and be found for targeted keywords, and quickly engage ideal patients.

Website Design

The website design needs a more sophisticated and have a professional feel, but also stand out. The home page needs to be simplified to reduce cognitive overhead.

The website needs to support a patient's’ sense that Dr Hii is the right choice.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.