Orthopaedic Surgeon Website Redesign



Website Plan

Dr. Simon Holland is a consultant orthopaedic surgeon confining his practice to upper limb surgery in Melbourne Australia. His special interests are in shoulder, elbow and wrist surgery.

The target patients are more commonly women (compared to men) and patients will typically range in ages between 40 and 70.

The purpose of the new orthopaedic surgeon website is both promotional and to help support his patients.

Website Design

The website needs to support the patient's’ sense that Dr Holland and the team are the right choice professionally as well as showing a caring, professional, safe and local service solution.

The website needs to be fully mobile responsive with a fresh, contemporary, warm, clean, professional feel.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old website content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that the old website’s SEO standing is maintained.