Website Redesign for Hip & Knee Surgeon
Stephen McMahon is a Consultant Orthopaedic Surgeon specialising in the management of arthritis and injuries of the hip and knee, including sports injuries. His practice is in the Malabar Orthopaedic Clinic in Melbourne.
Hi patients are typically those with sport injuries, injuries caused by accidents, and age-related degeneration of the hip & knee.
The purpose if the website redesign is to position and focus the website to cover the services offered and more effectively overview the surgeon’s expertise and credibility.
The medical website redesign need to be fresh, contemporary, clean, professional, and friendly.
The website needs to be patient-focused, visually engaging and address patients’ needs and questions.
The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.
The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.
The client was happy with the end result.
The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.
Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.
For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.