Website Redesign for Melbourne Orthopaedic Surgeon
Melbourne Hip and Knee is a group of Orthopaedic surgeons who specialise in the management of adult hip and knee problems. All of our surgeons have trained locally in Melbourne but have also spent time overseas learning from some of the best hip and knee surgeons in the world.
The practice's target patients typically have: age-related degeneration of the joints, sport injuries, or injuries caused by accidents.
The purpose of the website is to position and focus the website to cover the services offered, and more effectively overview the client's expertise and credibility in orthopaedic surgery.
The website needs to feel fresh, contemporary, clean, professional, and friendly.
The website needs to support the patient's’ sense that MHK is the right choice professionally as well as showing a caring, professional, safe local service provider.
The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.
The well structured conditions and treatments as well as the equally important non-clinical content has proven to be very important also.
The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.
The client was happy with the end result.
The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.
Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.
For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.